Note: The job is a remote job and is open to candidates in USA. Genetec is hiring a Content Marketing Manager to lead B2B content programs and the customer story program in North America. The role manages writers and stakeholders, oversees content creation and editorial review, and analyzes performance to improve campaigns.
Responsibilities
- Manage a team of freelance writers, agency partners, and internal stakeholders to ensure high value content projects are completed on time. Examples include, but are not limited to:
- Customer stories – both written and video
- Blog articles
- Ebooks and long-form assets
- Write short-form copy for small projects, include digital ads and emails
- Review and edit content to ensure alignment with brand voice, messaging, and quality standards
- Review content briefs and make suggestions for content enhancements
- Manage the North America Customer Story program – both written and video
- Promote the customer story program to internal team and potential customers
- Schedule and direct customer interviews
- Manage follow-up reviews, and final approvals
- Continuously analyze content performance and recommend improvements
- Work with internal team members to suggest content additions or improvements to enhance campaign performance
- Manage and prioritize work based on corporate and team objectives
- Monitor and report on key metrics such as number of customer stories, engagement, and traffic
Skills
- 3–7+ years of experience in content marketing or editorial management
- Proven experience managing multiple content formats (case studies, blogs, whitepapers/ebooks, bylines)
- Strong project management skills with the ability to handle overlapping deadlines and stakeholders
- Experience managing freelance writers or agency partners
- Exceptional writing, editing, and storytelling abilities
- Working knowledge of SEO and content performance optimization
- Strong collaboration and communication skills
- Experience using a project management platform
- Candidate must be located anywhere in the East or Central USA
Benefits
- 401K match
- Training Tuition Reimbursement Program
- Flexible working schedule
- Remote work; candidate must be located anywhere in the East or Central USA
Company Overview