Note: The job is a remote job and is open to candidates in USA. Endurance is a provider of auto repair coverage and related customer services. The Content Marketing Manager leads content strategy and operations across educational resources, supports SEO and performance optimization, and manages PR, corporate communications, brand initiatives, and Endurance Cares campaigns.
Responsibilities
- Own content strategy for the Endurance Learning Center Blog, FAQs, guides, and other customer education resources
- Develop and manage content calendars, pillars, and priorities aligned with customer needs, SEO opportunities, brand initiatives, and business goals
- Support SEO strategy through content audits, keyword and content-gap analysis, optimization, and ongoing content improvements
- Analyze content performance, traffic, search behavior, and SEO insights using GA4, SEMrush, and other reporting tools to inform future priorities
- Regularly evaluate existing content to identify opportunities to update, consolidate, repurpose, or retire content
- Monitor industry, consumer, search, and cultural trends to identify relevant content opportunities
- Oversee the development, editing, publishing, maintenance, and optimization of Endurance content
- Serve as the primary content owner for WordPress, including publishing processes, content maintenance, and quality assurance
- Manage freelance writers and content resources, including assignments, editorial workflows, quality standards, and deadlines
- Manage Clearscope optimization and ensure SEO best practices are incorporated throughout content development
- Maintain editorial, brand, and language standards and partner with Legal and Compliance to ensure content accuracy and compliance
- Develop and improve workflows for content creation, review, approval, publishing, maintenance, and retirement
- Develop and distribute press releases and corporate announcements through PR Newswire/Cision and other communications channels
- Manage internal corporate communications in partnership with Marketing, HR, leadership, and other stakeholders
- Lead awards strategy, including identifying opportunities and managing submissions
- Support executive messaging, talking points, presentations, campaign communications, and company announcements
- Coordinate employee communications, internal campaign launches, corporate gifting, and other brand initiatives
- Ensure corporate communications consistently reflect Endurance’s positioning, messaging, and voice
- Lead communications and campaign strategy for Endurance Cares and related corporate social responsibility initiatives
- Develop and manage nonprofit, charitable, sponsorship, and community partnerships
- Coordinate community events, charitable initiatives, sponsorships, and related activations
- Develop internal and external communications supporting Endurance Cares, including PR, blogs, campaign messaging, and employee communications
- Support reputation-management communications, including BBB review responses, as needed
- Provide backup support for social media and community management
- Write and edit copy for Google, Meta, and other paid-media campaigns in partnership with channel owners
- Review affiliate and partner content for messaging accuracy and brand alignment
- Partner with UX, IT, and other stakeholders on AI-assisted content workflows, governance, sourcing, and accuracy
- Collaborate across Marketing, CX, IT, HR/Legal, SEO, Development, and other teams to support broader content and brand initiatives
- Other duties as assigned or as business needs arise
Skills
- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent professional experience
- Demonstrated experience in content marketing, content strategy, communications, or a related marketing discipline
- Strong writing, editing, and storytelling skills across editorial, web, corporate communications, PR, paid media, and campaign content
- Working knowledge of SEO, content optimization, keyword research, and organic content strategy
- Experience using analytics and performance data to evaluate content effectiveness and inform recommendations
- Experience with WordPress or similar CMS platforms and managing freelance writers, agencies, vendors, or external partners
- Strong project-management, organizational, and cross-functional collaboration skills with exceptional attention to detail
- Ability to translate complex business or product information into clear, accurate, customer-friendly communications
- Ability to balance brand, customer, business, SEO, and compliance considerations while managing multiple priorities and deadlines
- Proactive, curious, and comfortable identifying opportunities, recommending solutions, and taking ownership of initiatives
- Applicants must have existing authorization to work in the U.S
- Sitting or standing for extended periods; repetitive motions; use hands to handle equipment or controls; reach with hands and arms; typing on keyboard; viewing computer screen extended periods; speak clearly and hearing
- Regular use of typical office equipment, computer software, programs, and methods of communication such as a computer, e-mail, phone system, and messaging
- In a remote work environment, being interactive and communicative with management and co-workers in a visible manner is an essential function of the job. Camera/video usage is required
- Must be able to lift 25 pounds
- Experience writing direct-response copy or content is strongly desired, including an understanding of messaging, offers, calls to action, and conversion
Benefits
- Annual performance bonus
- Limitless opportunities to grow your career
- The opportunity to learn and grow
- We’ll give you the tools you need to succeed at work
- The flexibility to enjoy life outside of your job
Company Overview