Note: The job is a remote job and is open to candidates in USA. Mailprotector is seeking a creative, high-energy team member to join its Marketing team. The Content Marketing Manager will manage storytelling and content creation, develop and execute a content calendar, create research-driven B2B content, manage social media, collaborate across teams, and use performance data to improve content and lead generation.
Responsibilities
- Develop interesting, research-driven B2B content (whitepapers, blogs, videos, webinars, social media posts, etc.) that will drive traffic to engage and convert target prospects; content includes, but is not limited to, thought leadership pieces, client and user testimonials, social media posts, webinars, video content, and copy needed for various digital marketing initiatives
- Serve as the company's strategic storyteller with the ability to capture Mailprotector’s brand voice and communicate our unique technology differentiators to the market
- Partner cross-functionally to develop a content strategy and build a content calendar that supports the needs of the Marketing, Business Development, Partner/Client Success, and Executive Teams and aligns with the company’s overarching lead generation and growth goals
- Own the posting schedule for Mailprotector’s social media, collaborating with the Marketing Director, Design & Demand Generation (our graphic design lead) to ensure you have channel appropriate creative. Own responding as the company on various social channels
- Engage with and develop meaningful relationships with Mailprotector MSP Partners to develop stories with them and help drive future co-marketing or sell-through content
- Act as an on-camera personality for Mailprotector content, specifically for vertical short form videos but also potentially other video categories as you learn the product and build relationships
- Drive net new leads, marketing qualified leads, and new partner acquisition by creating engaging content the piques the interest of the Managed Services / IT Services market
- Monitor content performance once live and make data-informed analyses with proactive recommendations
- Stay up to date with industry happenings as well as content trends in marketing to generate new ideas to draw the attention of our desired audiences
- Collaborate with the Marketing Events Manager or other Mailprotector team members to execute on-site trade show content or to direct/support content from afar
- Collaborate closely with the Marketing Director, Design & Demand Generation to ensure brand standards are followed and the ultimate content vision is executed, as well as to ensure timely production of content pieces for various marketing campaign needs
- Support the VP of Marketing in specialty content contract negotiations as they arise and manage these contracts’ associated deliverables
Skills
- 2+ years of direct content creation experience required, with preference given to copywriters, videographers, or social media managers – ***a marketing/content portfolio will be required***
- 1+ years of direct social media management – LinkedIn, Facebook, and Instagram preferred
- Willingness to be on camera or photographed as a representative of the company
- Must be willing to travel at least 20% of the time to relevant industry events or headquarters
- Strong writing and communication skills — you can simplify complex technologies or stories for any audience
- Adaptable with the ability to work cross-functionally and influence without direct authority across marketing, sales, product, and partner/client teams
- Ability to organize and project manage content creation from start to finish
- Self-starter with excellent attention to detail and a unique point of view
- This job is eligible for remote consideration in GA, TX, TN, KY, FL, NC, SC. Any SC candidates in the greater Greenville, SC area will have hybrid expectation
- Bachelor's degree in marketing or communications
- Experience working in cybersecurity, SaaS, Managed IT Services, or other tech company
- Experience with common content creation platforms – Canva, Adobe Suite, CapCut, Descript, Microsoft Suite
- Experience with common social media community-based platforms, such as Discord or Reddit
- General knowledge of marketing and sales platforms – HubSpot preferred
Benefits
- This job is eligible for remote consideration in GA, TX, TN, KY, FL, NC, SC.
- Any SC candidates in the greater Greenville, SC area will have hybrid expectation.
Company Overview