Note: The job is a remote job and is open to candidates in USA. Coursera and Udemy are now one company creating a global platform that helps learners and enterprise customers build skills for a changing world. Coursera is seeking a strategic Content Marketing Manager to lead enterprise content marketing initiatives, develop audience-focused assets across multiple formats, and collaborate with marketing, sales, and leadership teams. The role also involves analyzing data, editing content, and driving alignment across cross-functional stakeholders.
Responsibilities
- Conceptualize and define content marketing assets that reflect our goals, campaign themes, and target personas. Develop project briefs, messaging, and detailed outlines for content assets
- Flex between strategist, writer, and editor by reviewing all content deliverables and authoring content as needed
- Create a wide range of content assets, including data reports, e-books, short-form visuals, videos, articles, webinars, and webpages for priority industries and personas
- Partner with product marketing, regional marketing, demand generation, customer marketing, sales, and creative to drive alignment on content topics
- Review and edit all content to ensure it is consistent with Coursera’s messaging, style, voice, and tone, and support quarterly editorial calendar planning for content marketing
Skills
- 5+ years of experience in content marketing, preferably in a B2B/enterprise environment creating content assets and strategies for full-funnel marketing campaigns
- Strong writer with a demonstrated history of producing a variety of content, such as e-books, data reports, videos, and webpages
- Experience using AI-powered tools to improve efficiency and scale content production
- Understanding of SEO/AIO/GEO content creation best practices
- Experience handling multiple projects at once and driving alignment with stakeholders across marketing disciplines, sales, and brand & creative
- Bachelor's Degree in English, Communication, Journalism, or a related field
- Experience creating content tailored to specific audiences (by industry, persona, vertical)
- Comfortable creating both thought leadership content and product-feature content
- A demonstrable understanding of the evolving ed-tech landscape and the future of learning
- Strategic, metrics-driven mindset balanced with a passion for creative problem-solving
- Agency experience
Benefits
- Choice of working from home, an office, or a collaboration space
- Comprehensive health and wellness benefits
- Bonus programs
- RSU equity programs
- Global perks
Company Overview
Company H1B Sponsorship