Note: The job is a remote job and is open to candidates in USA. Redpoint Global turns fragmented customer data into a unified, trustworthy customer identity and real-time context for systems, people, and AI agents. The Content Marketing Manager will own content strategy, creation, and performance across the funnel, while leading AI-enabled content operations, SEO/AEO, and organic social media initiatives. This hands-on individual contributor will write and edit content, coordinate with internal teams and agencies, and use performance data to improve reach, visibility, and demand generation.
Responsibilities
- Own the content calendar and editorial strategy: Plan, write, and edit a range of content types (blog posts, ebooks/guides, case studies, website copy, and video/script content) that support demand generation, brand authority, and sales enablement
- Maintain content quality and consistency: Ensure every asset reflects Redpoint's brand voice, positioning, and point of view, and is grounded in real customer and product insight
- Repurpose existing content: Turn one asset into many (e.g., an ebook into blog posts, social copy, and video scripts) to extend reach without duplicating effort
- Partner cross-functionally: Work closely with product marketing, demand generation, sales, customer success, and subject-matter experts to source stories, data, and proof points for case studies. and thought leadership
- Modernize the content engine: Identify and implement AI tools and workflows (research, drafting, editing, repurposing, production) that increase content output and speed without compromising quality or brand voice
- Set standards for AI-assisted work: Establish clear guidelines, prompts, and QA steps for using AI responsibly in content production, balancing efficiency with originality and accuracy
- Measure impact: Track how AI-driven changes to the content process affect output volume, speed to publish, and content performance, and refine the approach over time
- Drive organic visibility: Own Redpoint's content-driven organic search strategy (keyword research, content briefs, on-page optimization, and internal linking). Partner with Redpoint's technical SEO and web development agencies on site architecture, crawl/indexation, and other technical issues
- Own AEO: Ensure Redpoint's content is structured, sourced, and written to be found and accurately represented by AI-driven answer engines and chat-based search experiences (e.g., ChatGPT, Perplexity, Google AI Overviews), in addition to traditional Google search
- Monitor findability: Partner with our agency to regularly audit how Redpoint appears (or doesn't) across search and AI-generated answers and prioritize content updates or new assets to close visibility gaps
- Report on performance: Work with agency to track and report on organic traffic, keyword rankings, search/AI visibility, and content-driven pipeline contribution, using data to guide the content roadmap
- Own the channel strategy: Develop an organic social content strategy for LinkedIn, Reddit, and YouTube focused on reach, thought leadership, and audience growth
- Support execution: Turn long-form content into channel-ready posts. Work with our LinkedIn lead to support our publishing cadence and optimization for reach and discoverability
- Grow the audience: Track engagement, follower/subscriber growth, and content performance by channel, and adjust strategy based on what resonates
Skills
- 5+ years in content marketing, content strategy, or a related role, with demonstrated ownership of a content function or program
- Excellent, versatile writer and editor who can flex tone and format across blogs, long-form ebooks, case studies, web copy, and video/script writing
- Hands-on experience with content-driven SEO (keyword research, content briefs, on-page optimization), plus a working understanding of how AI answer engines surface and cite content
- Practical, current experience using AI tools (e.g., Claude, CoPilot) to improve content workflows
- Comfortable using analytics and SEO/social platforms to measure performance and translate data into a content roadmap
- Experience managing organic LinkedIn and/or YouTube presence for a brand including content planning, and performance tracking
- Strong project management skills. Able to juggle multiple content streams, deadlines, and stakeholders independently
- Comfortable partnering with sales, product marketing, and executives to gather input and align content with business priorities. Additional experience working with outside agencies (e.g., SEO, web development) and freelancers
- Familiarity with marketing automation and CMS platforms (e.g., HubSpot, WordPress)
- Interested candidates please include 2-3 writing samples along with your application
- B2B SaaS, customer data platform, or data & analytics experience a plus
Benefits
- Competitive Medical, Dental, and Vision Insurance
- Flexible leave policy – take the time you need, when you need it
- 10 company-paid holidays
- Fully remote work
Company Overview