Note: The job is a remote job and is open to candidates in USA. GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. They are seeking a Content Marketing Manager to scale their content strategy, lead editorial direction, and produce engaging content that drives brand credibility and customer engagement.
Responsibilities
- Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends
- Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads)
- Taste & Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal and unmistakably 'ours.'
- Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing
- Distribution & Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact
- Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content
- Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality
- Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth
Skills
- A legal background required
- 5+ years in content marketing for a B2B SaaS company
- Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact
- Exceptional editorial instincts and writing/editing skills
- Experience commissioning and managing contributors, thought leaders, or SMEs
- Strong ability to write about a technical product
- Familiarity with SEO and content analytics
- Ability to juggle multiple initiatives, stakeholders, and deadlines
- Proven success partnering with sales, product, events, and PR
- Executive ghostwriting
- AI/ML content
- Publishing in legal/regulated industries
Benefits
- Equity for all full-time roles
- Exceptional benefits
- Commission plans for applicable roles
- After someone joins and proves they’re an exceptional performer, we adjust quickly to ensure their compensation aligns with their impact.
- Distributed company with team members across North America, and soon Europe
- Invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites
- Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays
- We currently hire across the United States and Canada
- GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class
- GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities
Company Overview