Note: The job is a remote job and is open to candidates in USA. Userflow makes in-app guidance, onboarding flows, and product adoption experiences for SaaS teams. The Content, GEO & Community Lead will own the company’s visibility across AI search, traditional search, content channels, social platforms, and communities while developing AI-powered content workflows and advocacy programs.
Responsibilities
- Own Userflow's visibility across AI search and generative discovery channels—ensuring we show up accurately, prominently, and proactively when buyers ask ChatGPT, Claude, or Google about product adoption tools
- Develop and execute the content strategy that feeds that engine: structured Q&A, comparison content, use case pages, thought leadership with a real point of view
- Manage our SEO agency and AI GEO platform, building strategy and owning execution
- Track and report key metrics across AI and traditional search
- Own the editorial calendar and blog
- Write and edit across surfaces: website, blog, social, email copy (in partnership with lifecycle), launch assets
- Build and run advanced, AI-powered content workflows—leveraging AI daily for prioritizing, drafting, editing, and repurposing to accelerate output and amplify distribution across emerging AI channels
- Help expand our webinar program into a predictable channel
- Drive a video content strategy that scales our product narrative, from short-form clips that perform in social feeds to educational webinars and demos that build trust
- Build Userflow's presence in the places our buyers actually are—bringing a creative mindset to test experimental and unconventional growth initiatives across LinkedIn, Reddit, G2, and relevant community forums
- Build on our current influencer program by identifying and cultivating relationships with micro-influencers and practitioners
- Work with CS to turn happy customers into visible advocates
- Own our G2 review strategy and customer advocacy program
Skills
- Strong writer and editor with a real point of view
- Hands-on experience with GEO or AEO: you understand how AI search works and have actively optimized for it
- Genuinely comfortable with AI tools: you use them daily and you've built or run an AI-assisted content workflow (briefing, drafting, editing, or repurposing) with concrete examples
- A daring, experimental mindset: willing to take bold, creative distribution bets, launch unconventional campaigns, and iterate quickly based on results
- Distribution-minded: you think about where content lands, not just what it says
- You navigate by compass, not map: comfortable owning ambiguous problems end-to-end and figuring out the right path, rather than needing detailed process or hand-holding
- Experience in B2B SaaS; familiarity with PLG companies is a plus
Benefits
- Equity
- Full benefits (medical, dental, vision)
- Remote-first, async-first culture
- A small team where your work is visible and your ideas actually get used
- The chance to build something from scratch—we're early enough that this role will truly shape what content and community look like at Userflow
Company Overview