Note: The job is a remote job and is open to candidates in USA. BetterWild is on a mission to create the most animal friendly pet brand on the planet and they’re looking for a pet-loving Content Creator to support their growth. This role will be the first in-house content creator responsible for producing engaging video content for various social media platforms and developing strategies to drive audience engagement.
Responsibilities
- Develop, shoot, and edit original video content for Instagram, Facebook, YouTube, and TikTok (this includes both short- and long-form videos, depending on the platform)
- Stay up-to-date on the latest trends and changes across the platforms, including viral content and platform updates
- Co-opt trends in a way that fits our brand and resonates with our audience, while staying true to our brand
- Work closely with our in-house creative team to keep organic and paid content in sync, as appropriate, and identify collaboration opportunities
- Edit raw footage into high-quality videos with strong, clear messaging and compelling visuals; add captions, graphics, music, etc. as appropriate
- Engage with followers and reply to comments; actively court and interact with influencers and potential partners to build our presence
- Monitor and report video performance across platforms; synthesize insights for the team and use them to refine and improve both the content and the strategy
Skills
- Demonstrated capability creating and editing high performing video content for Instagram, Facebook, YouTube, and TikTok
- Proficiency with video editing software, preferably Adobe Premiere Pro
- Strong understanding of the aforementioned platforms and their unique features
- Excellent storytelling skills
- A high degree of creativity
- Attention to detail in video quality and editing
- High degree of familiarity with social media analytics
- The ability to work independently and efficiently in a deadline driven environment
Company Overview