Note: The job is a remote job and is open to candidates in USA. stbl admin helps freelancers and small businesses who get paid in crypto keep their administrative records clean and bookkeeper-ready. The Content & Community Lead will own the company’s content strategy, editorial voice, SEO/GEO/AEO efforts, social presence, and engagement across crypto and freelance communities while building brand authority and shaping positioning.
Responsibilities
- Own our content strategy end to end: blog, SEO, GEO and AEO, so we rank in Google and get cited by AI models like ChatGPT, Claude and Perplexity
- Write and publish high-quality content that turns complex crypto and tax topics into clear, useful reading for freelancers
- Build and grow our presence on LinkedIn, X and in crypto and freelance communities (Reddit, Discord, Telegram)
- Develop our editorial voice and keep it consistent across everything we publish
- Turn the product and the market into stories: getting paid in crypto, stablecoins, tax, the things our audience actually searches for
- Track what works (search, citations, engagement) and double down on it
- Help shape positioning and messaging as we grow
Skills
- An experienced content specialist who knows how to build authority online
- Several years of proven content experience, with a track record of building audience or authority
- Strong SEO knowledge, and a real interest in GEO and AEO (being found and cited by AI search)
- Excellent written English; a sharp, clear, engaging voice
- Affinity with crypto, web3 or fintech, or the drive to get up to speed fast
- Comfortable working independently and owning your domain, no hand-holding
- Community instinct: you know how to show up authentically, not spam
- Honest, curious, and genuinely interested in helping our users
Benefits
- Equity from the start, you are a founding team member, not a late hire
- 36-hour week
- Fully remote, work from anywhere in the world, or hybrid if you prefer
- Full ownership of content and community, no micromanagement
- A real say in positioning, voice and direction as we grow
- Tools of your choice for content, SEO, GEO/AEO and community
- The chance to build the authority of a product from the ground up
Company Overview