Note: The job is a remote job and is open to candidates in USA. Loop is a New York-based company that builds direct relationships between brands and their customers, and is extending this work into digital assets. The Community & Content Lead will own the company’s digital asset communications, including content strategy, community growth and governance, partnerships, audience measurement, and compliance with public communications standards.
Responsibilities
- Define how Loop talks about its digital asset work: the narrative, the vocabulary, the boundaries
- Produce and oversee educational content — explainers, articles, long-form pieces, video
- Translate technical work from our digital asset team into language a general audience can follow
- Maintain a consistent voice across every channel
- Build and run Loop's community presence across the platforms our audience uses
- Set and enforce community standards, including moderation policy and escalation paths
- Manage or build out a moderation function as the community grows
- Run recurring formats such as open sessions, office hours, and community calls
- Carry community feedback back to internal leadership accurately, including when it is unwelcome
- Own audience growth targets and the strategy to reach them
- Evaluate partnerships and collaborations against reputational risk, not only reach
- Manage relationships with media and industry publications
- Build a measurement framework that tracks meaningful engagement rather than surface metrics
- Work within our review process for public communications, alongside legal and compliance
- Hold paid partners and community moderators to the same standard when they speak on Loop's behalf
Skills
- Four or more years in marketing or community leadership, with at least two in digital assets, fintech, or another regulated or high-scrutiny environment
- Demonstrated experience growing a community you can describe honestly, including what did not work
- Strong writing — this role is writing-heavy and we will assess it directly
- Working literacy in digital assets: enough to write accurately about how the technology functions
- Composure. Communities test people during difficult periods
- Background in a regulated industry where communications went through legal review
- Experience building a moderation team or community governance structure from nothing
- Track record in developer-facing, fintech, or gaming communities, all of which transfer well
- Brand or consumer marketing background before moving into this space
Benefits
- Performance bonus tied to audience and engagement quality objectives set with your manager
- Comprehensive health insurance: medical, dental, and vision, employer-funded
- 401(k) with company matching
- Fully remote within the United States, with no relocation or office requirement
- Annual budget for training, conferences, and industry events
- Paid time off
Company Overview