Note: The job is a remote job and is open to candidates in USA. Better Collective is a global digital sports media group on a mission to excite sports fans and build communities worldwide. They are seeking a Commercial Content Writer to create engaging content for their portfolio of sites, focusing on converting new users to sportsbooks and related services while ensuring content optimization for search engines.
Responsibilities
- Create daily news articles about sign-up offers around the sports betting industry
- Use AI as a tool for content creation while editing and humanizing it for publishing, ensuring all AI-created content has the Better Collective voice and best-in-market expertise
- Create and update commercial pages (e.g., sportsbook review pages) and ensure offers are up-to-date, accurate, and supporting content is compliant
- Work closely with the SEO team to ensure the content is optimized for search engines and test marketing language to improve click-through rates on promotions
- Be goal-oriented and work collaboratively on a team that hits dedicated KPIs and user metrics
Skills
- A passion for sports and familiarity with the sports betting and prediction market industries, with a keen eye for detail
- Baseline understanding of SEO and a proven track record in creating effective, creative content that performs well in organic search
- Expert opinions and hands-on expertise with sportsbook and prediction market apps, knowing the target audience of people betting and trading
- Ability to write clean copy, self-edit pieces, and stay goal-oriented and proactive about reaching business objectives
- Availability to work either a Monday–Friday or Thursday–Monday shift schedule based on the U.S. sports calendar
- Experience in news SEO and ranking in the Google News carousel and AI overviews
- You confidently call yourself a sports betting and prediction market expert
- Hands-on experience creating and sub-editing content using prompts with LLMs
Benefits
- Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
- 401(k) retirement plan with company matching.
- Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
- A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.
Company Overview