Note: The job is a remote job and is open to candidates in USA. DataPath, Inc. is seeking a proactive, service-focused Client Marketing Specialist to join its Marketing team. The role serves as a client liaison, developing and executing tailored multi-channel campaigns, analyzing performance, supporting partner marketing initiatives, and helping clients grow program adoption and revenue.
Responsibilities
- Collaborate directly with clients to understand their marketing goals and develop tailored campaign strategies and communications for them
- Execute multi-channel marketing programs for clients, including email, direct mail, social media, and digital outreach
- Use approved AI tools to assist with content creation, campaign optimization, and analytics
- Provide clients with strategic input on messaging, audience segmentation, and campaign timing
- Analyze campaign performance and provide strategic recommendations to help clients improve engagement and adoption
- Coordinate with internal team members on creative assets and content development
- Plan, update, and maintain our Partner Marketing program, which includes educational and marketing materials and services for our clients
- Provide a hands-on role in planning and execution of virtual and in-person events, including the annual DataPath client conference
- Assist DataPath Sales team with developing sales enablement materials
Skills
- 3-5 years in a B2B marketing, agency, or client services role
- Exceptional written and verbal communication skills
- Strong interpersonal skills and experience with a customer-centric approach
- A creative eye and hands-on experience in copywriting and content creation
- Knowledgeable about content marketing, social media, and digital marketing best practices
- Proficient with digital marketing tools such as MailChimp, SEMRush, LinkedIn, and Meta
- Ability to manage multiple projects and deadlines with attention to detail
- May require up to 25% travel
- Experience in benefits administration, financial services, or workplace benefits
- A bachelor's degree in marketing, communications, or business
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