Note: The job is a remote job and is open to candidates in USA. Brightside is an employee benefits company focused on improving the financial health of working families through financial care, technology, and human support. The Client Marketing Coordinator supports the execution, quality assurance, measurement, and continuous improvement of segmented, multi-channel client engagement campaigns.
Responsibilities
- Support the build, QA, and deployment of segmented engagement campaigns across email, SMS, direct mail, push notifications, in-app messaging, and other channels
- Maintain campaign calendars, timelines, and execution checklists to help keep campaigns organized and on track
- QA campaign assets and deployments to catch errors, ensure accuracy, and deliver a high-quality experience before launch
- Ensure client-facing communications are on-brand and aligned with Brightside’s voice and style guidelines
- Assist with drafting clear, engaging client-facing copy and coordinating stakeholder feedback and approvals
- Identify bottlenecks or recurring issues in campaign build and QA processes, and help improve workflows and checklists to make execution more efficient and reliable
- Pull, organize, and maintain campaign performance data to support analysis and decision-making by Client Marketing Leaders
- Track key engagement metrics and surface notable trends, opportunities, or areas for further investigation
- Maintain playbooks, templates, and best-practice documentation that help the team execute consistently and efficiently
- Assist in preparing campaign performance summaries and insights for Marketing and Customer Success partners
- Help evaluate what’s working across campaigns, playbooks, and templates, and recommend improvements that increase efficiency, consistency, and impact
Skills
- 1–3 years of experience in marketing, communications, or a related field; exposure to lifecycle, client, or engagement marketing is a plus
- Familiarity with marketing automation platforms and/or CRM systems, with an eagerness to learn segmentation, workflow automation, and A/B testing
- Comfort using, or curiosity to learn, AI tools to improve workflows, processes, and day-to-day execution
- Interest in building multi-channel engagement strategies that extend beyond email, including SMS, direct mail, push notifications, and mobile-first messaging
- Strong attention to detail and an interest in using data to understand performance and continuously improve campaigns
- A proactive, curious mindset - you're eager to learn, receptive to feedback, comfortable asking questions, and excited to take on greater ownership as you grow
- Strong written communication skills, with the ability to develop clear, empathetic, and action-oriented copy
- Experience in Iterable is a plus
- Experience in benefits, fintech, HR tech, healthcare, payroll, or a similar industry is helpful but not required
Benefits
- A great life/work balance
- Meaningful work that truly makes a difference in the lives of working families
- The opportunity to see a growing start-up from the inside out
- Hands-on experience across a variety of marketing channels
- You’ll learn how sophisticated client marketing programs come together, build experience across multiple channels, and develop the skills to take on increasing ownership over time
Company Overview