Note: The job is a remote job and is open to candidates in USA. Legends Legal Marketing is a web development and digital marketing company serving solo and small law firms. The Client Account Manager will act as the primary strategic partner for a portfolio of law firm clients, interpreting marketing data, developing growth strategies, leading client meetings, and coordinating internal marketing teams.
Responsibilities
- Building strong, trusted relationships with clients and becoming their go-to marketing partner
- Leading regular client strategy meetings via Zoom, including preparing for meetings, reviewing performance, discussing priorities, and identifying next steps
- Learning each client’s business inside and out, including their practice areas, ideal clients, geographic markets, growth goals, intake process, competitive landscape, and priorities
- Reviewing and interpreting marketing data across SEO, website traffic, Google Search Console, paid advertising, lead tracking, call tracking, and other marketing channels
- Turning data into strategy. We are not looking for someone who simply reads numbers from a report. You should be able to identify trends, opportunities, problems, and actionable next steps based on what the data is telling us
- Helping clients understand their marketing performance by translating complicated data into clear, conversational explanations
- Developing ongoing marketing strategies based on client goals, lead quality, performance data, market trends, and opportunities identified by our team
- Writing client-facing marketing content when needed, including blogs, social media captions, website copy, email content, and other digital marketing materials
- Editing and reviewing content before it reaches the client or goes live
- Reviewing content for grammar, spelling, tone, clarity, formatting, factual consistency, brand voice, calls to action, links, and overall quality
- Maintaining each client’s brand voice and making sure content feels specific to that attorney and law firm rather than generic or interchangeable
- Working closely with our SEO, content, paid search, design, and development teams to ensure client strategies are implemented effectively
- Managing client expectations, questions, requests, approvals, and priorities while maintaining clear and proactive communication
- Keeping projects moving forward by identifying roadblocks, following up when needed, coordinating internal resources, and making sure nothing falls through the cracks
- Reviewing monthly reporting and performance updates before they are presented to clients and identifying the most important insights to discuss
- Identifying opportunities for growth, whether that means expanding into a new geographic market, strengthening a practice area, improving conversion rates, testing a new advertising strategy, or changing direction based on results
- Thinking proactively. We want our Account Managers bringing ideas to clients rather than waiting for clients to tell us what they need
Skills
- We are looking for someone with at least 5 years of experience in a client-facing Account Management, Digital Marketing, or Marketing Strategy role , preferably within a digital marketing agency
- Experience working with law firms or other professional service businesses is a major plus
- Strong writing, editing, and content strategy skills are required for this position
- You must be comfortable writing a well-researched blog, creating engaging social media copy, editing and improving content written by others, and developing marketing strategies based on a client's goals, audience, performance data, and opportunities for growth
- You should be able to look at the full picture of a client's marketing, understand what the data is telling you, identify opportunities, and turn those insights into an actionable strategy
- You should also be comfortable working remotely, managing multiple client relationships, leading client meetings, interpreting marketing data, reviewing and quality-checking content, developing recommendations, and working independently
- You are a relationship builder
- You are strategic
- You are comfortable with data
- You can tell the story behind the numbers
- You are a strong writer and editor
- You have an exceptional eye for detail
- You understand that good marketing content has a purpose
- You are comfortable editing for both quality and strategy , including readability, organization, SEO intent, internal linking opportunities, calls to action, brand consistency, and factual accuracy
- You are a problem-solver
- You are proactive
- You are organized
- You are confident communicating with business owners and attorneys and are comfortable leading conversations, presenting recommendations, and occasionally having difficult conversations
- You are adaptable
- You are collaborative
- You are self-motivated and comfortable working independently in a fully remote environment
- Experience working with law firms or other professional service businesses is a major plus
Benefits
- Full-time position that can be done from anywhere in the world
- Fully remote work environment
- Small, totally-remote team working from all over the globe
- Time zone of your choice while keeping U.S. hours
Company Overview