Note: The job is a remote job and is open to candidates in USA. Anthology Inc, through its Blackboard EdTech and SaaS business, provides digital solutions for teaching and learning. The Channel Program Manager will develop, manage, and optimize partner programs that drive growth through indirect sales channels, while strengthening partner relationships through campaigns, enablement, training, performance tracking, and operational governance.
Responsibilities
- Work closely with sales, channel, and marketing teams to understand the corporate go-to-market strategies and how to integrate with channel partners. Cross-functional team development of Channel Campaigns for execution through the channel partners, including, but not limited to, email marketing, social media, paid advertising, and event marketing through Channel Partners
- Optimize the Channel process to improve Channel onboarding, enablement, and compliance
- Produce high-quality content with cross-functional teams that speak to prospects’ pain points and highlights the benefits of our product offerings and the Channel Program
- Collaborate with cross-functional teams, including product, customer success, sales, marketing, and operations, to ensure Channel aligns with overall business objectives
- Providing input and guidance into the development of relevant sales enablement tools, including but not limited to sales knowledge database and learning management system, designed to optimize value messaging and accelerate channel sales execution
- Develop Partner Program collateral/documents and onboarding tools to enhance overall partner experience and communicate to partners
- Maintaining a variety of delivery methodologies designed to engage channel partner sales teams with different learning experiences to drive new opportunities
- Determining training needs through personal engagement with channel sales teams
- Developing channel sales education curriculum with cross-functional teams focused on outcome improvement in the areas of sales skills, opportunity management, and the delivery of value proposition of the company, technology, and service offerings
- Developing measurement criteria for ongoing evaluation of channel sales education curriculum in accordance with overall sales competency and alignment with contemporary product value and messaging, by working internally with Sales Enablement and externally with Channel Partners
- Provide management of Partner Portal to create an engaging platform for partners to interact with Blackboard (lead registration, opportunity tracking, commissions, etc.)
- Work with channel operations/IT to implement channel strategy, data/reporting, system workflows, and overall operational governance for the program
- Developing effective relationships with Marketing, Product Support, Global Services, Finance, Engineering, and other departments as needed
- This role requires 5-10% travel internationally to attend internal meetings or conduct training in support of our direct and channel partner sales teams
Skills
- Bachelor's degree in business or related field or equivalent work experience
- 3+ years of experience in software sales and channel development function working with Distributors and Resellers
- Skilled in Microsoft office suite (Word, Excel, Outlook, PowerPoint)
- Excellent oral and written communication skills
- Strong organizational skills with ability to handle various tasks without losing attention to detail
- Ability to work well as part of a team
- Experience using Salesforce.com for opportunity management, activity tracking, and reporting
- Strong follow-up skills and drive to be successful
- Fluency in written and spoken English
- This role requires 5-10% travel internationally to attend internal meetings or conduct training in support of our direct and channel partner sales teams
- Candidates must be legally authorized to work in the country where the role is based at the time of hire and must maintain that authorization for the duration of employment. The company does not provide visa sponsorship or immigration support for this position
Benefits
- Remote work arrangement in the United States
- Company bonus
Company Overview