Note: The job is a remote job and is open to candidates in USA. Intapp is seeking a Campaign Manager, Financial Services to support its vertical go-to-market efforts. The role owns the full campaign lifecycle, developing integrated multi-channel demand generation campaigns, coordinating cross-functional stakeholders, managing audience deployment and timelines, and reporting campaign performance to sales and senior leadership.
Responsibilities
- Design and execute integrated, multi-channel demand generation campaigns across the financial services verticals, managing timelines, briefs, and launch plans from kickoff through measurement
- Own audience deployment in partnership with Marketing Operations — requesting and validating lists, segment filters, suppression logic, and play-based targeting to protect the buyer journey and cover gaps in target account coverage
- Lead cross-functional working teams across PMM, creative, partner marketing, client marketing, editorial, and channel owners to drive campaign execution from brief to launch
- Build and maintain a full-year integrated marketing plan that spans campaign sequencing, content milestones, paid activations, and event overlaps across all marketing functions
- Report campaign performance to senior stakeholders and sales leadership through regular readout meetings, QBRs, and steering committee presentations, translating data into pipeline impact and actionable recommendations
- Track deliverables, dependencies, and readiness in Asana with cross-functional teams to monitor risks, delays, and approvals
- Write compelling, integrated campaign assets and content from industry marketing, sales play, and SME inputs, ensuring messaging accuracy and vertical relevance
Skills
- Demonstrated experience in demand generation, campaign operations, or lifecycle marketing in a B2B environment, with a track record of executing programs that move pipeline
- Strong cross-functional project leadership skills — comfortable managing multiple simultaneous workstreams, dependencies, and stakeholders across a matrixed organization
- Familiarity with CRM, marketing automation, and campaign management platforms such as Marketo, HubSpot, Salesforce, Demandbase, or Pardot
- An analytical mindset — able to diagnose funnel bottlenecks, interpret performance data, and translate insights into campaign adjustments
- GTM and messaging fluency — able to connect campaign strategy to business objectives and engage credibly with field sales, PMM, and senior leadership
- Experience in the financial services industry or within a highly matrixed organization
Benefits
- Professional development opportunities supported by a community of experienced professionals
- Reimbursement for training and continuing education
- Modern, open offices designed to inspire creativity and collaboration
- Complimentary lunches
- Fully stocked kitchens
- Comprehensive wellness programs
- Flexible time off programs
- Family-formation benefits and support during the family-building journey
- Paid volunteer time off
- Donation matching program
Company Overview
Company H1B Sponsorship