Note: The job is a remote job and is open to candidates in USA. Lands' End is seeking a Business Development Specialist to optimize lead generation and support customer acquisition and revenue growth. The role researches and prioritizes high-value prospects, coordinates lead strategies with Sales and Marketing, monitors performance, and supports prospect handoffs to Business Development Executives.
Responsibilities
- Lead Source Analysis and Optimization: Analyze opportunities from the Contact Center, LEBO website, and tradeshows
- Prospecting & Research: Utilize tools such as Salesforce, LinkedIn, and ZoomInfo to gain client insights and identify high-potential prospects. Conduct in-depth market and account research, with a focus on enterprise-size accounts, to support targeted outreach strategies
- Lead Strategy Execution Develop and execute lead list strategies, including follow-up initiatives from tradeshows and curated boss lists. Collaborate with Sales and Marketing to align lead generation efforts with business development priorities
- Performance Monitoring: rack and report on key performance indicators (KPIs) related to lead generation and pipeline growth. Monitor activity levels across LinkedIn and ZoomInfo to ensure consistent prospecting efforts
- Sales Enablement: Make the initial connection with prospects and ensure a smooth handoff to BDEs for further engagement. Support the sales team with timely and accurate lead intelligence
- Initiate contact with prospects through cold calling, emailing, LinkedIn messaging, or other outreach channels
- Contribute to the development and implementation of department strategies
Skills
- Proficiency with Salesforce, LinkedIn, Sales Navigator and ZoomInfo
- Marketing Automation Tools
- Strategic Thinking and Collaboration
- Bachelor's degree in Business or equivalent experience
- 2+ years of experience in lead generation, sales development or related role
- Demonstrated success in working with high-performing teams
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