Note: The job is a remote job and is open to candidates in USA. Empower is a high-growth startup focused on improving the lives of gig workers. The Business Analyst will develop data-driven strategies, analyze customer and platform metrics, support marketplace operations, and manage marketing, communications, and advertising initiatives.
Responsibilities
- Develop and use analytical tools to measure and generate ways to improve customer acquisition/retention/engagement and grow overall platform usage
- Hands-on assistance managing dynamic and growing marketplaces using custom dashboards
- Serve in both project management and operator roles on various short-term and long-term ops, comms, and marketing initiatives
- Help manage and improve our automated drip campaigns. This includes ensuring timely and consistent deployment, as well as conducting in-depth analyses of open rates and campaign effectiveness
- Draft copy for and implement email, text, and other digital communication and marketing campaigns
- Run and expand Empower’s vehicle-exterior advertising program
- Run and expand Empower’s in-vehicle marketing efforts
- Help create content for Empower’s unpaid, organic social media campaigns
- Help manage paid media campaigns to maximize RO
Skills
- Bachelor's or other 4-year degree with high academic achievement
- 0-2 years of post college professional experience, ideally in a fast paced environment
- Experience in data analytics (proficiency with Excel/Google Sheets required; experience with SQL/R/Python is a plus)
- An innate understanding of ROI
- Ambitious and dependable
Benefits
- Equity
- Performance based bonus
- Competitive benefits
- Being part of a great team to better the lives of gig workers
- Exposure to C-Suite and other senior team members across all departments
- This role can be remote (U.S. based only), or in-person in McLean, Virginia.
Company Overview