Note: The job is a remote job and is open to candidates in USA. Moon Juice is a company focused on wellness and supplements, and they are seeking a Brand + Content Strategist to amplify their brand across various customer touchpoints. This role involves shaping and executing a brand and content strategy that drives business growth and enhances brand perception through compelling storytelling and strategic cultural engagement.
Responsibilities
- Help translate the brand platform into real activation - concept and build the brand moments, activations, partnerships, collaborations, creator moments, founder-led moments, community-driven programs, cultural ideas, and real-world experiences that help Moon Juice show up in culture with more relevance, distinction, and point of view
- Own the brand’s cultural programming calendar as a strategic tool for building awareness, affinity, conversation, and brand meaning
- Translate business and brand priorities into consumer-facing ideas that feel timely, ownable, useful, and worth talking about
- Evaluate opportunities through the lens of brand fit, audience relevance/awareness, cultural heat, business value, and whether the idea has a real reason to exist
- Bring forward ideas that connect Moon Juice to culture in ways that feel natural, not forced. Sharp, not gimmicky. Distinct, not generic. Spot unexpected ways for Moon Juice to show up, then turn those opportunities into ideas that feel simple, sharp, and ownable
- Identify where Moon Juice has permission to show up and where we can create new permission through creativity, usefulness, and conviction
- Partner closely with creative, social, PR, growth, retail, product, and CX to make sure brand moments connect across the business and do not live as one-off ideas
- Track learnings from activations, partnerships, and cultural moments so the team gets sharper over time
- Help create the operating system for a brand team that moves quickly, thinks creatively, and knows what good looks like
- Work with project management to create briefs, timelines, recaps, planning documents, and cross-functional workflows that help great ideas move from conversation to execution
- Develop monthly and seasonal editorial content themes that connect storytelling across social, email, creator, PR, and owned channels
- Build repeatable content franchises, editorial formats, and storytelling frameworks that scale across channels
- Partner with channel leads to bring editorial themes to life in ways that feel native to each channel
- Partner directly with the VP of Brand to codify Moon Juice's tone of voice into a formal editorial style guide — the definitive reference for how the brand sounds across every channel and touchpoint
- Copy write across channels including Email, Social, Product Storytelling, Website,Amazon, Brand Campaigns, Paid Social, and Print (retail signage and other brand assets)
- Develop messaging frameworks, hooks, headlines, and narrative territories
- Own the through-line between brand positioning and executional voice, ensuring consistency across a team of channel owners and copywriters
- Manage a copywriter + serve as the internal authority on voice: reviewing, calibrating, and correcting drift in copy produced across the brand
Skills
- 7+ years in brand marketing, content strategy, cultural marketing, integrated marketing or related brand-building roles
- A portfolio of culture-led initiatives, activations, partnerships, campaigns, or experiences that earned attention, conversation, press, social engagement, or internal recognition
- Experience concepting and building culturally relevant brand moments from idea through execution
- Strong instincts around consumer behavior, culture, content, creators, partnerships, IRL experiences, and what makes people care
- Experience in health & wellness is a must
- Experience translating scientific concepts and mechanisms of action into consumer-friendly storytelling while maintaining accuracy
- Understands modern culture, media, and how people consume content today
- Experience building content programs, editorial franchises, and brand storytelling ecosystems
- Balances storytelling with performance
- Highly organized and proactive, with the ability to manage multiple work streams, move quickly, and thrive in a fast-paced environment
- Agency + in-house roles preferred
Company Overview