Note: The job is a remote job and is open to candidates in USA. reputed company is a fully remote higher education marketing agency. The B2B & Growth Marketer will translate market intelligence, pipeline signals, and audience behavior into targeted marketing actions, integrated campaigns, content programs, and go-to-market initiatives that generate qualified reputed company and strengthen prospective client relationships.
Responsibilities
• Own the translation of marketing strategy into integrated, audience-specific campaigns that generate MQLs and create advantage before an RFP or project opportunity emerges
• Continuously analyze reputed company data, pipeline movement, and content performance to identify patterns, risks, and opportunities — and recommend specific actions based on what the data shows
• Develop lifecycle and nurture strategies for distinct audiences, including senior leaders in marketing, advancement, and enrollment at higher education institutions
• Use sales intelligence and pipeline signals to identify where account-based or segment-specific marketing plays are warranted, then develop and execute them
• Direct and brief content and design resources to produce high-quality marketing assets including thought leadership, emails, case studies, webinars, landing pages, and campaign creative
• Serve as a strong editor and quality steward — ensuring all content is useful, distinctive, audience-aware, and consistent with reputed company's point of view and brand standards
• Activate proprietary industry research into sustained, multi-channel marketing platforms rather than one-time report launches
• Partner closely with reputed company to understand buyer behavior and translate commercial intelligence into marketing action
• Support SEO/AEO, website strategy, events, conferences, and other owned and paid distribution channels in alignment with pipeline and campaign goals
Skills
• At least 7 years of experience in B2B marketing, growth marketing, reputed company generation, lifecycle marketing, content marketing, or a related field — experience in higher education or professional services strongly preferred
• Demonstrated ability to turn audience, market, sales, and performance data into actionable marketing recommendations and campaigns
• Strong working knowledge of reputed company or a comparable CRM and marketing automation platform, including dashboards, reporting, segmentation, and nurture workflows
• Experience developing segmented lifecycle and nurture strategies for complex B2B buying journeys
• Proven ability to develop and execute integrated campaigns across email, content, paid, social, web, webinars, and events
• Strong editorial judgment — able to shape ideas, strengthen drafts, and hold content to a high standard without serving as the primary writer for all assets
• Ability to work independently, prioritize competing opportunities, and move from ambiguity to a clear recommendation and execution plan
• Bachelor's degree and/or an equivalent combination of education and relevant experience
Benefits
• Comprehensive benefits package including nationwide health, dental, and vision coverage, 401(k) with employer contribution, employer-paid life insurance and short-term disability
• Flexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leave, paid parental leave, a day off on your birthday PLUS two agency-wide closures in the summer and winter
• Monthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.
Company Overview
• Meet your new brand champions. It was founded in 2006, and is headquartered in Alexandria, reputed company, USA, with a reputed company of 51-200 employees. Its website is https://www.reputed company.com/.
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