Note: The job is a remote job and is open to candidates in USA. Intellum is a corporate education technology company that powers customer, partner, and employee learning programs. The Audience & Content Director will own audience and content strategy, create core content, expand organic discovery, and develop AI-native content operations that drive engagement and qualified pipeline.
Responsibilities
- Develop and execute targeted audience strategies across specific buyer segments and lifecycle stages to earn sustained engagement
- Own content strategy and personally produce core content—website copy, blog posts, email nurture, and social—setting the editorial standard that contractors and internal partners scale
- Expand owned audiences and manage active participation within established buyer communities
- Direct social media engagement strategies, cultivating executives, subject-matter experts, and customers into recognizable brand voices
- Lead video content strategy—including short-form, episodic, and event capture—and oversee external contractors to scale production
- Design and manage an original research and Point of View (POV) program to secure third-party citations, speaking engagements, and sales enablement resources
- Manage web content strategy to enhance organic discovery and authority (SEO, AEO, GEO) via third-party sources, earned media, and AI answer engines
- Monitor social and community channels to extract actionable insights for product positioning, demand generation, and sales strategies
- Collaborate closely with Product Marketing, Demand Generation, and Customer Marketing to drive customer advocacy and qualified pipeline
- Architect and manage an AI-native content operating model, balancing automated workflows (agents, repurposing, distribution) with strict human editorial standards
- Establish hypothesis testing and strict performance evaluation metrics for all marketing motions
- Performs other duties as assigned
Skills
- Exceptional taste — a personal instinct for what's good and what an audience will stop for. It's the unique judgment you bring and you don't settle for merely competent
- 8+ years of experience building audiences in B2B or media environments
- 3+ years of experience owning content and audience strategy at a senior IC or director level
- Proven experience building and maintaining an audience or community from inception
- Demonstrated proficiency across multiple content formats, including short-form and long-form video
- Deep understanding of modern organic discovery (SEO, AEO, GEO) and AI-driven answer engines (e.g., ChatGPT, Perplexity, Google AI Overviews)
- Strong editorial judgment with the ability to translate research and expert insights into compelling, narrative-driven content
- Demonstrated ability to systematize AI into a content operation using agents, prompts, and workflows while maintaining high-quality, human-readable output
- Ability to synthesize raw data signals from social listening, communities, and sales calls into strategic insights
- Ability to work consistently across multiple U.S. time zones
- Occasional travel required for company events and customer engagements
- Bachelor's degree in marketing, communications, journalism, business, or a related field, or equivalent professional experience
- Experience in creation/ownership of a successful owned-audience asset (newsletter, show, podcast, or community) with a highly engaged base
- Background in media, publishing, the creator economy, or as a foundational audience hire at a startup
- Experience in the learning, customer education, enablement, or technical practitioner sectors
- Experience growing organic and AI-answer visibility in competitive search categories
- Marketing experience at a PE-backed SaaS company, ideally involving up-market expansion or brand repositioning
- Proficient in Google Suite
Benefits
- Remote-first company with team members located all over the world
- Personal development budgets
- Annual all-company retreat focused on human connections
- Medical - 100% of employee premiums for selected individual plans
- Dental - 100% of employee premiums covered
- Vision - 100% of employee premiums covered
- LinkedIn Learning
- 401(k) plus matching (US Based Only)
- Flexible PTO
- Calm subscription
- Annual Company Retreat
Company Overview