Note: The job is a remote job and is open to candidates in USA. Principal Financial Group operates at the intersection of financial services and technology, building financial tools to help customers live better lives. The Associate, Marketing Operations role designs, builds, tests, and refines branded digital communications, especially Salesforce Marketing Cloud email experiences, while supporting a range of digital marketing assets and collaborating with cross-functional teams.
Responsibilities
- Design and build branded digital communications in Salesforce Marketing Cloud, with a focus on enterprise email design and development
- Translate creative briefs, source documents, and partner direction into clear, on-brand, accessible email and digital design executions
- Use layout, typography, hierarchy, color, image selection, and composition to create communications that are clear, readable, and aligned to Principal’s brand
- Create and refine supporting digital assets, including Web/app banners, graphics, charts, animated GIFs, social assets, and programmatic ad creative
- Use Adobe Creative Suite, including Photoshop and Illustrator, to create, edit, resize, optimize, and export production-ready creative assets
- Test email designs for accuracy, accessibility, responsiveness, rendering behavior, dark mode, links, images, and overall quality before final delivery
- Apply accessible design practices, including WCAG 2.2 AA expectations, to help create inclusive digital communications
- Work within established brand standards, design systems, templates, and reusable components to improve consistency, speed, and scalability
- Collaborate with designers, project managers, marketing partners, data and deployment teams, and other stakeholders to clarify requirements and resolve issues
Skills
- Bachelor's degree in graphic design, digital design, visual communication, human-computer interaction, marketing, or equivalent work experience
- 2+ years of professional design experience, with demonstrated strength in visual design fundamentals, production accuracy, and multi-channel execution
- Working knowledge of HTML and CSS, preferably with experience building or editing marketing emails
- Experience with Salesforce Marketing Cloud, email design, email production, Content Builder, or similar email marketing platforms
- High attention to detail, with an emphasis on content accuracy, brand consistency, technical quality, and production readiness
- Ability to follow creative direction, interpret feedback, solve execution-level design problems, and improve work through review cycles
- Ability to manage multiple assignments, prioritize work, meet deadlines, and communicate clearly in a fast-paced environment
- Strong collaboration skills and comfort working with designers, project managers, marketers, developers, data partners, and deployment teams
- Curiosity and willingness to learn new tools, workflows, automation capabilities, AI-assisted production practices, and evolving digital design methods. Comfort balancing creative quality with operational speed, compliance needs, and platform limitations
- At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc
- Bachelor's degree in graphic design, digital design, visual communication, human-computer interaction, marketing, or equivalent work experience
- 4+ years of professional design experience, with demonstrated strength in visual design fundamentals, production accuracy, and multi-channel execution
- Working knowledge of HTML and CSS, preferably with experience building or editing marketing emails
- Experience with Salesforce Marketing Cloud, email design, email production, Content Builder, or similar email marketing platforms
- Proficiency with Adobe Creative Suite, especially Photoshop and Illustrator. InDesign, After Effects, or animation experience is a plus
- Portfolio showing strong command of layout, typography, composition, visual hierarchy, image use, and digital design craft a plus
- Experience creating or editing animated GIFs, digital banners, social creative, programmatic ads, charts, or other digital marketing assets
- Familiarity with AMPscript, personalization logic, dynamic content, data-driven email modules, or reusable SFMC components
- Working awareness of accessible design standards and ability to apply WCAG 2.2 AA practices to digital communications
- Experience testing emails in Litmus or similar tools
Benefits
- Non-sales positions have the opportunity to participate in a bonus program.
- Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
- Pension eligible.
- Comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being.
Company Overview