Note: The job is a remote job and is open to candidates in USA. Halo Dream, Inc. designs, develops, markets, and distributes juvenile products that support safer, longer, and healthier sleep for parents and children. The Associate Manager, Social Media will execute organic social strategy, manage daily content operations and community engagement, and support influencer, creator, and UGC marketing across HALO and additional portfolio brands.
Responsibilities
- Partner with the Social Media Manager to execute HALO’s organic social strategy across Instagram, TikTok, Facebook, and emerging channels
- Own day-to-day social scheduling, publishing, tagging, and monitoring, ensuring content is accurate, on-brand, and optimized for each platform
- Help build and maintain the monthly social content calendar, aligning content with product launches, campaigns, promotions, cultural moments, and broader marketing priorities
- Proactively identify trends, formats, hooks, conversations, and recurring content series that HALO can authentically participate in
- Write on-brand short-form social copy and help evolve HALO’s social voice across platforms
- Partner with HALO’s Content Creator to identify content needs, capture opportunities, and platform-specific creative ideas
- Capture and edit social-first content and, when appropriate, participating in on-camera content for the brand
- Support exploration and growth of additional channels including YouTube, Pinterest, and Reddit
- Partner with the Social Media Manager to continuously optimize the content mix based on platform performance and audience behavior
- Manage day-to-day proactive and reactive community engagement across Instagram, TikTok, Facebook, DMs, and relevant community spaces
- Monitor social conversations, audience sentiment, trending topics, and emerging narratives relevant to HALO, parenting, and baby sleep
- Regularly surface community insights, questions, and feedback to marketing, product, and cross-functional partners to help inform content, messaging, and future opportunities
- Support influencer and creator campaigns end-to-end, including creator identification and vetting, outreach, briefing, product seeding and shipping, timeline and deliverable tracking, content review, usage rights, asset organization, and campaign management across creator platforms
- Proactively identify emerging creators and community voices who authentically align with HALO
- Build and maintain a pipeline of UGC and creator content that can support organic social and broader marketing needs
- Track content usage rights and help identify strong creator and UGC assets for potential use across paid media, PDPs, retail, and other brand channels
Skills
- 3–5 years of relevant experience in social media, influencer marketing, community management, or creator marketing, ideally within a consumer, DTC, lifestyle, parenting, or juvenile products brand
- Bachelor's degree in a related field
- Hands-on experience managing social channels and executing social and influencer campaigns
- Strong working knowledge of Instagram and TikTok, with familiarity across Facebook, YouTube, Pinterest, Reddit, and emerging platforms
- Experience identifying, communicating with, and managing influencers, creators, and brand partners
- Experience with creator gifting, product seeding, UGC sourcing, usage rights, and campaign tracking
- Strong community management skills with sound judgment when navigating sensitive consumer conversations
- Proven ability to create and edit social-first photo and video content using tools such as CapCut, Canva, and native platform editing tools
- Strong copywriting skills with an eye for cohesive visual and written storytelling
- Strong editorial judgment and the ability to distinguish between content that is timely and engaging and content that is right for the brand
- Experience using social media management and listening platforms such as Sprout Social, with an understanding of social KPIs and content performance
- Experience with project management tools such as Monday.com and the ability to manage multiple priorities, timelines, and stakeholders
- Comfortable experimenting with emerging creative, social, and AI-enabled tools while maintaining brand and product accuracy
- Naturally curious about social culture, creator trends, platform changes, and evolving consumer behavior
- Ability to attend periodic in-person meetings, events, and content shoots in the New York Metro area
Company Overview