Note: The job is a remote job and is open to candidates in USA. uniQure is a gene therapy company focused on developing treatments for patients with urgent unmet medical needs. The Associate Director, Marketing will develop and implement U.S. HCP and patient brand strategies, support the launch and commercial success of the company’s lead asset, and collaborate with cross-functional teams and external vendors.
Responsibilities
- Develop, create, and implement unbranded education and branded promotional materials for HCP, community, and institutional stakeholders
- Collaborate with cross-functional teams to establish a branded and unbranded communication platform for our lead asset
- Lead creation of educational resources across HCP and patient stakeholders to support launch
- Build and optimize digital and CRM strategy to enable effective communications that will engage and support key HD stakeholders
- Inform strategic recommendations based on market and disease dynamics
- Identify market research needs, align on market research plans, and translate findings into adapted strategic and tactical execution
- Work and manage all vendors/agencies successfully and effectively
- Perform other related duties as needed
Skills
- BA/BS degree in business, marketing or science required
- 10 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
- Experience in brand marketing/product management is required
- Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
- Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
- Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
- Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
- Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, comfort in an ambiguous environment, and ability to prioritize effectively to meet organizational objectives
- Ability to regularly commute into our Lexington location, as needed
- Product launch experience in rare disease preferred
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