Note: The job is a remote job and is open to candidates in USA. Forbes is an iconic global media brand that has symbolized success for over a century. They are seeking an Associate Director, Integrated Marketing to create cross-platform partner programs that engage influential audiences and drive value for brand partners.
Responsibilities
- Lead as a strategic partner in the strategy and creative ideation for our Integrated Marketing initiatives on Forbes – ideating cross-platform opportunities that come to life through editorial initiatives, powerful custom content, events, social, video, print, etc
- Multi-task and collaborate closely with cross-functional teams - sales, account management, content, design, events and social - to own the pre-sale marketing process for partner proposals (RFPs and proactive opportunities)
- Create engaging presentations that clearly communicate program ideas for our most valued clients. Day-to-day responsibilities involve brainstorms, setting strategy, creative concept ideation, gathering insights and crafting a narrative to support ideas, proposal/presentation deliverable creation in support of the team and for your own projects, and as needed, presentation of the concept
- Ability to marry creative ideas that are timely and resonant with partner brands’ KPIs and business objectives to drive tangible value for their business and/or thought leadership and to communicate Forbes’ unique value as a leading media partner
- Collaborate with other marketers and provide proposal support for larger scale strategic proposals
- Create proactive materials (category decks, sell sheets, general presentations) and ideas across categories that position our team as best-in-class ideators who are on the pulse of our top clients’ needs
- Identify new and innovative partnership opportunities and unique storytelling formats that help brands’ reach our influential audiences where they are
Skills
- 5-7 years of marketing or brand strategy experience creating custom ideas and developing proposals; strong PowerPoint skills and an appreciation for design to enhance your ideas and deliverables are a must
- Exceptional communication skills – written and verbal
- Proven experience as a skillful multi-tasker with the aptitude to navigate proposal work for clients representing diverse industries with multiple deadlines
- Ability to influence as an empathetic team player who is eager to develop strong internal and external relationships to establish trust in your creative thinking
- Strong business acumen with a natural ability to anticipate needs, innovate and excel in a fast-paced sales environment that requires a solution-oriented approach with attention to detail
- Executive presence and comfortability working closely with and presenting to clients and/or agency partners
- Previous experience ideating cross-platform pitches that extend to custom content, digital, social, video, and events strongly preferred
- An entrepreneurial spirit in line with the Forbes brand
- Proposal samples that showcase your ‘best of' proposals that highlight the strength of your writing and design
Company Overview