[Remote] Art Director, Retail Focus

Note: The job is a remote job and is open to candidates in USA. We Are Rosie provides strategic consulting and talent solutions for the marketing industry. They are seeking a senior freelance art director to develop the visual system for a new CPG product launch across shopper, social, and digital shelf channels, including campaign design, photography, video, social concepts, copy, and versioning oversight. Responsibilities • Build the campaign key visual and toolkit. A 16:9 master design plus layered files, and the guide that shows how the system flexes. Headlines, color, type, icons, and any campaign lockup. You'll demonstrate how it adapts across a range of retailer banner specs at review. An outside agency handles full versioning, but the direction is yours • Art direct the photography. Product and lifestyle imagery shot in the client's studio. Full product suite plus individual SKUs, in 16:9, 9:16, and 1:1. You'll set the framing and the look so the imagery works across PR, social, website, shopper, and digital shelf, including wide crops with room for supporting copy • Storyboard video. A :15s sponsored brand video for digital shelf, plus animated assets for organic social • Concept social-first. Tease, launch, and sustain creative for organic, plus concepts for paid on Meta and TikTok. Built native to each platform rather than resized from a hero asset • Write short-form copy. Shopper headlines and subheads for the key visual, plus social post copy. You don't need to be a copywriter, but comfort with a punchy line is a plus • Provide oversight. You'll review work coming back from the versioning partner to make sure it holds to the system you built Skills • Senior-level art direction experience in CPG, with food and beverage strongly preferred • Demonstrated shopper and retail media work. Key visuals, design toolkits, retailer banner specs, and digital shelf • Social-first concepting as a core skill, not an adaptation of broadcast or print thinking • Experience art directing product and lifestyle photography for a studio shoot • Ability to concept fresh ideas while working inside established brand guidelines • Hands-on execution. You'll set direction and review versioning, and you'll build a good deal of the work yourself • Portfolio required, including at least one example of a key visual and toolkit so we can see how you build a system • Experience launching a new product or platform, not only sustaining an existing one • Copywriting range for short-form shopper and social lines, also welcome preferred Copywriter partner to support with development of key lines • Genuine enthusiasm for food and the category. The strongest work in this space tends to come from people who actually care about it Benefits • Remote work arrangement • Access to the client's own photography studio Company Overview • We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals. It was founded in 2017, and is headquartered in Atlanta, Georgia, USA, with a workforce of 11-50 employees. Its website is https://www.wearerosie.com/.