Note: The job is a remote job and is open to candidates in USA. The E.W. Scripps Company is a diversified media company focused on creating connection through local broadcasting, national news, entertainment, and sports. The Analyst, Client Retention will serve as a trusted advisor for assigned clients, using analytics, business intelligence, and client service to maximize advertising investment impact, improve campaign performance, and drive client retention.
Responsibilities
- Serve as the main point of contact for an assigned portfolio of clients and help manage their projects
- Stay current regarding clients' needs and their business evolution in order to maximize client satisfaction
- Maintain current knowledge of our products and services, across all platforms
- Assist in training sales team on attribution products and services
- Collaborate with the Sales Managers to deliver services to clients and maintain client relationships
- Track and measure progress on advertiser investments and keep the sales staff informed of status
- Collaborate with the Sales staff on a pre-sales basis to help determine optimal product mix to meet client KPIs and goals
- Collaborate with the Ad Operations Campaign Manager on optimization strategies to provide the best opportunities for campaign success
- Utilize business intelligence and data visualization tools to effectively communicate Key Performance Indicator (KPI) achievement to the client to increase client retention
Skills
- Bachelor's degree in business analytics or related field, or equivalent experience
- Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
- Exceptional analytical abilities including data visualization
- Demonstrated ability using statistical analysis and research to drive positive change in a business setting
- Familiarity with data engineering tools/techniques (e.g. scenario modeling, pattern detection, sentiment analysis, decision trees, optimization, regression analysis)
- Must have advanced written and verbal communication skills
- Excellent customer service skills
- "Consultative" client management approach
- Strong problem-solving ability
- Excellent time management, prioritizing and multitasking skills
- High attention to detail
- Calm under pressure
- Ability to work independently and with a team
- Minimum of 2 years of experience in related field preferred
- Experience in digital media strongly preferred
- Experience using business intelligence and data visualization tools such as Google Analytics, Google Data Studio and Tableau preferred
- Understanding of web technologies strongly preferred
Benefits
- This is a remote position. Candidates must be located in markets where Scripps currently has a presence.
Company Overview