Note: The job is a remote job and is open to candidates in USA. Quikr is seeking a high-performing Amazon SEO and Conversion Strategist to drive organic growth through data-driven Amazon listing optimization. The role focuses on improving search rankings, keyword visibility, product detail page conversion rates, and revenue using Amazon-native data such as Search Query Performance and Brand Analytics, while collaborating with creative, content, marketing, and PPC teams.
Responsibilities
- Optimize product detail pages including titles, bullet points, A+ Content, images, and video
- Analyze listing performance to identify conversion barriers and develop recommendations to improve engagement, conversion rate, and revenue
- Provide creative direction for imagery, video, and content enhancements
- Develop and execute keyword strategies to improve organic search rankings and visibility
- Identify high-impact keyword opportunities, ranking gaps, and areas for organic traffic growth
- Monitor keyword rankings and evaluate the impact of content optimization initiatives to increase non-paid traffic, keyword coverage, and share of search
- Use SQP to analyze the customer search funnel from impressions to clicks and purchases; identify funnel drop-offs and diagnose root causes (content, pricing, visibility, etc.)
- Leverage Amazon Brand Analytics to assess competitive positioning and search behavior and uncover high-value search opportunities
- Use Amazon-native data to support optimization decisions and measure results
- Align organic search strategy with PPC initiatives to maximize overall search visibility and performance
- Partner with creative and content teams to implement listing improvements and ensure traffic-generation strategies are supported by conversion-focused product content
- Communicate performance insights, recommendations, and priorities to cross-functional stakeholders
Skills
- Proven experience improving Amazon organic rankings, conversion rates, and revenue through content optimization
- Hands-on experience with Amazon Search Query Performance (SQP) and Brand Analytics
- Strong understanding of Amazon SEO, keyword research, listing optimization, and organic search growth
- Demonstrated experience optimizing product detail pages to improve conversion
- Strong analytical skills with the ability to translate Amazon data into actionable recommendations
- Experience collaborating with content, creative, and marketing teams
- Experience in consumer products, health & wellness, supplements, beauty, food, or other competitive e-commerce categories
- Understanding of Amazon marketplace metrics: search visibility, CTR, CVR, organic ranking, and share of search
- Experience coordinating Amazon SEO and PPC strategies
- Strong grasp of customer search behavior and e-commerce conversion funnels
- Experience with CPG brands or consumables
- Experience working on $25M+ Amazon businesses
Company Overview