Note: The job is a remote job and is open to candidates in USA. Beam is seeking a data-driven Amazon Ads & Retail Media Manager to own and scale its Amazon advertising, Instacart, and other retail media accounts. The role manages PPC and DSP campaigns, analyzes performance metrics, identifies growth opportunities, and collaborates with creative, performance marketing, sales, and marketplaces teams to drive profitable omnichannel growth.
Responsibilities
- Campaign Management & Innovation: Own the day-to-day execution of Amazon PPC campaigns (Sponsored Products, Brands, and Display), Instacart and other retail media platforms, while staying on the cutting edge of new keyword, targeting, and placement opportunities — testing emerging ad formats, beta features, and trends to keep the account ahead of the competition
- Performance Analysis & Optimization: Closely monitor ROAS, TACoS, and CAC alongside search term reports, impression share, conversion/CTR, and Brand Analytics/SQP data paired with sales— translating insights into concrete actions like scaling winners, cutting wasted spend, keyword negating, and reallocating budget to maximize profitable growth and organic rank
- DSP & Full-Funnel Strategy: Build and manage Amazon DSP campaigns — developing audience segments, retargeting flows, and programmatic display/video strategies that work alongside Sponsored Ads to drive awareness, consideration, and conversion across the funnel
- Growth & Market Share: Expand reach through non-brand and competitor conquesting campaigns (where allowed), driving month-over-month profitable growth in ad sales and improved keyword rank on priority terms, while staying in budget
- Cross-Functional Collaboration: Partner with creative, performance marketing, sales, and marketplaces teams to align on budget, ad strategy, and best performing creative - to ensure campaigns are always set up to convert
Skills
- 2-3 years managing Amazon PPC campaigns (Sponsored Products, Brands, and Display) with a proven track record of hitting ROAS, TACoS, and CAC targets while scaling profitable ad spend
- 1-3 years of hands-on keyboard experience with retail media platforms like Instacart, Criteo, Roundel, WMC and/or others, with launch and growth experience
- Strong command of Amazon advertising and retail media metrics and reporting — comfortable analyzing search term reports, impression share, and Brand Analytics/SQP data in Excel (pivot tables, VLOOKUPs) and translating data into actionable optimizations
- Always hunting for the next opportunity — new keywords, targeting angles, ad formats, and competitor conquesting plays — with the curiosity to test and the discipline to scale what works
- Obsessed with efficiency and profitability; you measure your success in ROAS, TACoS, CAC, and incremental revenue, not just clicks and impressions, while understanding the impacts to the larger business
- Highly organized and able to independently own a portfolio, while communicating clearly and working cross-functionally with creative, performance marketing, and marketplaces teams
- Hands-on Amazon DSP experience strongly preferred
- Experience leveraging AI tools like Claude to accelerate analysis, automate reporting, and surface insights faster is a strong plus
Benefits
- Fully covered medical benefits + dependent contributions
- Unlimited PTO
- 401k with up to 4% match
- Wellness stipend for health & fitness
- Commuter benefits
- Hybrid, 2-3 days/week in-office in Boston, MA or New York, NY, or remote
Company Overview