Note: The job is a remote job and is open to candidates in USA. WorkGenius Group is hiring an AEO/SEO Content Strategist for the gaming industry. The role focuses on analyzing search and AI-query data to understand player needs, developing evidence-based content strategies, and improving SEO and discoverability. The strategist will collaborate with Product, Engineering, Design, Content, and SEO teams to implement and validate recommendations.
Responsibilities
- Analyze keyword, search performance, and AI-query data to identify player needs, information gaps, search intent, and emerging trends
- Segment search data by player lifecycle, skill level, gameplay topics, intent, and other relevant behaviors; maintain a structured repository of insights
- Create evidence-based content briefs covering player needs, search evidence, target audiences, recommended content, and success metrics
- Conduct keyword research, SERP and competitive analysis, and on-page SEO reviews; recommend improvements to content, metadata, internal linking, information architecture, and discoverability
- Monitor search performance and content-update impact while partnering with Product, Engineering, Design, Content, and SEO teams to implement and validate recommendations
Skills
- 4+ years of experience in SEO, search strategy, content strategy, search analytics, audience insights, UX research, or a related field
- Strong experience analyzing keywords, queries, traffic, impressions, CTR, rankings, and AI-search visibility, and translating findings into actionable content strategies
- Strong understanding of search intent, keyword segmentation, clustering, and user information needs
- Working knowledge of traditional search, AI-powered search, and answer engines, with hands-on experience using Google Search Console and GA4
- Experience with SEO platforms such as Ahrefs, Semrush, BrightEdge, Similarweb, or comparable tools, plus strong analytical, communication, and problem-solving skills
- SEO strategy
- AEO
- Content strategy
- Search analytics
- Keyword research
- Search intent
- SERP analysis
- Google Search Console
- GA4
- AI-powered search
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