Note: The job is a remote job and is open to candidates in USA. T. Rowe Price is a global asset management organization providing investment solutions across equity, fixed income, and multi-asset capabilities. The Advice Growth, Senior Manager will lead marketing strategy, positioning, and go-to-market execution for advice offers while supporting strategic business requirements and client adoption initiatives. The role also involves market analysis, offer development, capability design, and data-driven engagement strategies.
Responsibilities
- Own advice offer development, synthesizing market, client, and performance insights into clear recommendations; develops robust business cases for high-conviction offer components
- Support go-to-market strategy execution for advice offers by partnering with segment marketers, sales, client experience teams to ensure differentiated positioning
- Conduct and interpret wealth management market and competitive assessments, developing insights and recommendations around growth opportunities, pricing strategies, and overall competitive positioning
- Monitor the health of the advice offer suite, identifying enhancement opportunities based on adoption trends, and evolving market dynamics
- Define business requirements for strategic growth capabilities, collaborating with cross-functional partners to prioritize, design, and implement new capabilities that support long-term growth objectives
- Design, test, and refine client engagement strategies that increase conversion into advice offers; partners with key stakeholders (segment marketers, data analytics) to assess and continuously improve outcomes
Skills
- Bachelor's degree or the equivalent combination of education and relevant experience
- 8+ years of relevant work experience
- Demonstrated success leading complex, cross-functional strategic initiatives from concept through implementation
- Experience in Wealth Management, including marketing, go-to-market strategy, sales or management consulting
- MBA or advanced business degree
- Proven ability to collaborate effectively across functions such as market research, marketing, sales, advisory, and client experience
- Experience developing and executing data-driven client engagement and conversion strategies
Benefits
- Annual bonus eligibility
- A generous retirement plan
- Hybrid work schedule
- Health and wellness benefits, including online therapy
- Paid time off for vacation, illness, medical appointments, and volunteering days
- Family care resources, including fertility and adoption benefits
Company Overview
Company H1B Sponsorship