Note: The job is a remote job and is open to candidates in USA. Ecko Digital Media is a full-service influencer marketing agency that helps brands build creator strategies for measurable business results. They are seeking an experienced Brand Manager to lead influencer marketing programs for brands in various sectors, focusing on strategic planning and relationship management.
Responsibilities
- Serve as the primary point of contact for a portfolio of brand clients, building trusted, long-term relationships
- Develop strategic influencer marketing plans based on each client’s objectives, KPIs, target audience, and budget
- Source, vet, and recommend creators across macro, mid-tier, micro, affiliate, and UGC
- Lead creator outreach, negotiations, contracting, and relationship management
- Manage campaign budgets ranging from tens of thousands to seven figures while ensuring profitability and client satisfaction
- Oversee campaign execution from kickoff through reporting, including timelines, deliverables, approvals, and content reviews
- Collaborate with our Talent Management, Paid Media, Creative, and Ecko Collective teams to execute integrated campaigns
- Analyze campaign performance and provide thoughtful, data-driven recommendations to clients
- Identify opportunities to expand client partnerships and grow existing accounts
- Stay ahead of industry trends, platform updates, and emerging creator opportunities
Skills
- 3+ years of influencer marketing experience in an agency or brand environment
- Proven experience managing client relationships and leading client calls
- Experience sourcing and negotiating directly with creators and talent managers
- Experience managing multiple influencer campaigns simultaneously
- Strong understanding of influencer pricing, contracts, usage rights, whitelisting, exclusivity, and campaign execution
- Experience working with macro creators, micro creators, affiliate programs, and UGC creators
- Experience managing significant influencer marketing budgets, including six and seven-figure campaigns
- Excellent written and verbal communication skills
- Exceptional organizational skills with meticulous attention to detail
- Strong analytical skills with the ability to interpret campaign performance and make strategic recommendations
Company Overview