Note: The job is a remote job and is open to candidates in USA. Tassel is a leading higher education technology company that helps colleges and universities strengthen engagement across the entire student lifecycle. As an Account Executive, you'll manage the full sales cycle, working cross-functionally to drive growth and build relationships with key stakeholders in higher education.
Responsibilities
- Own and grow a pipeline of prospective higher ed accounts across a large US territory
- Run a consultative, full-cycle sales process: prospecting, discovery, demo, proposal, negotiation, and close
- Build and manage relationships with key stakeholders at colleges and universities (admissions, enrollment, student success, IT, etc.)
- Leverage a modern sales tech stack (e.g., Salesforce, Outreach/Salesloft, LinkedIn Sales Navigator, Gong) to manage pipeline and forecast accurately
- Use AI-powered prospecting tools to identify, research, and personalize outreach to target accounts, improving speed and quality of pipeline generation
- Partner with marketing on territory-specific campaigns and events (including conference travel as needed)
- Collaborate with Customer Success to ensure smooth handoffs and strong long-term account health
- Maintain accurate CRM hygiene and provide reliable forecasting to leadership
- Represent Tassel at industry conferences and events
Skills
- At least 2+ years of closing experience as an Account Executive, ideally in B2B SaaS
- Proven ability to manage a full sales cycle and consistently hit or exceed quota
- Strong command of the modern AE tech stack (CRM, sales engagement tools, prospecting tools) and comfort using data to prioritize pipeline
- Legit hands-on experience with AI, tooling for prospecting (e.g., AI-assisted list building, intent data, personalized sequence generation) and absolute love in using AI to work smarter
- Excellent written and verbal communication skills; ability to run a compelling, consultative sales process
- Self-starter who thrives with autonomy and territory ownership
- Willingness to travel within territory for on-site meetings, campus visits, and conferences
- Experience selling into higher education, ed tech, or a related market strongly preferred
Company Overview