Note: The job is a remote job and is open to candidates in USA. Strada is a people, payroll, and technology leader simplifying international workforce management. They are seeking a strategic and highly organized Account Based Marketing Manager to activate targeted marketing programs for priority North America accounts, collaborating closely with sales and marketing teams to deepen engagement and influence revenue outcomes.
Responsibilities
- Build and execute 1:few ABM programs for a defined list of strategic North America accounts
- Develop targeted campaigns that drive engagement, progression, and expansion across prioritized buying groups
- Identify account clusters, themes, and pain points to guide program design and messaging
- Activate coordinated, multi-channel plays across digital, email, events, content, and sales touchpoints
- Partner closely with sales to develop account plans, define shared objectives, and align on outreach strategies
- Work with product marketing to ensure messaging, value propositions, and content align to industry, persona, and account needs
- Collaborate with creative, digital, and demand generation team members to ensure cohesive, on-brand execution across touchpoints
- Coordinate with Account Executives to align ABM plays with follow-up motions and opportunity development
- Conduct research on each prioritized account including industry trends, organizational priorities, buying committee profiles, competitive landscape
- Translate insights into personalized messaging, tailored content, and account-specific assets for marketing and sales use
- Monitor engagement signals to adjust and optimize programs based on real-time account behavior
- Track account engagement, program performance, and pipeline impact using platforms such as Demandbase, HubSpot, and Salesforce
- Translate data into clear insights and recommendations for optimizing targeting, tactics, and messaging
- Report results to marketing and sales leadership, including account-level insights and progress toward shared goals
Skills
- Experience executing B2B ABM programs (1:few or 1:many), preferably in enterprise SaaS or professional services
- Strong understanding of account segmentation, personas, customer journeys, and industry verticals
- Proficiency with ABM and marketing platforms including Demandbase
- Excellent project management and organizational skills with the ability to manage multiple complex programs
- Strong communicator who can simplify data, articulate recommendations, and influence stakeholders
- Analytical mindset with experience interpreting engagement data and account signals to drive decisions
- Collaborative team player with a proactive, solutions-oriented approach
Benefits
- Health coverage
- Wellbeing programs
- Paid leave (vacation, sick, parental)
- Retirement plans
- Learning opportunities
Company Overview