Note: The job is a remote job and is open to candidates in USA. Becker’s School Supplies is seeking a senior B2B marketer to lead integrated growth and ABM campaigns. The role owns campaign planning, audience definition, execution, measurement, and optimization to drive customer acquisition, reactivation, and account expansion, partnering across teams to support demand generation, sales enablement, and measurable growth.
Responsibilities
- Lead integrated B2B growth campaigns from strategy and audience definition through execution, measurement, and optimization
- Develop customer acquisition, reactivation, and account expansion campaigns, including audience segmentation, offers, channel strategy, and performance goals
- Leverage AI tools to enhance campaign planning, audience insights, content development, testing, quality assurance, and performance analysis
- Manage campaign execution, timelines, approvals, and quality assurance to deliver accurate, brand-aligned marketing programs
- Drive demand generation and conversion initiatives across digital channels, including lead generation, landing pages, customer journeys, and website optimization
- Partner with sales, ecommerce, customer service, and other cross-functional teams to support revenue growth, account expansion, and sales enablement efforts
- Analyze campaign performance, customer feedback, and business results to identify opportunities, mitigate risks, and recommend improvements
- Continuously improve marketing processes, testing strategies, segmentation, reporting, and customer experience initiatives, including NPS-related programs
Skills
- B2B senior marketer
- At least eight years' experience managing ABM campaigns
- Passion and experience with database marketing
- Candidate must reside in either Delaware, Florida, Georgia, Massachusetts, New Jersey, Pennsylvania or Virginia
- Bachelor's degree in marketing, business, communications, or a related field required
- 8+ years of progressive experience in B2B marketing, growth marketing, demand generation, campaign management, or integrated marketing
- Demonstrated experience owning campaigns from strategy and planning through execution, launch, measurement, and optimization
- Strong understanding of B2B customer journeys, segmentation, lead generation, customer expansion, customer reactivation, nurture flows, and sales enablement needs
- Experience leading integrated marketing programs, audience segmentation strategies, campaign execution, and cross-functional initiatives
- Working knowledge of marketing automation, email marketing, CRM, database marketing, web analytics, SEO, landing page optimization, reporting tools, and campaign performance measurement
- Strong project management, communication, and quality assurance skills, with the ability to manage multiple campaigns, deadlines, stakeholders, and shifting priorities
- Analytical mindset and sound business judgment, with the ability to interpret performance data, identify trends, and recommend practical improvements
- Collaborative, accountable, and service-oriented approach with comfort operating in a growing, evolving marketing organization
- Ability to be a team player with collaborative approach and a strong customer focus
- Excellent communication and interpersonal skills, attention to detail and follow through
- Ability to define problems, collect data, establish facts and draw valid conclusions
- Advanced degree or relevant certifications
- Ecommerce, distribution, education, school supplies, or multi-channel B2B experience
- Google Analytics experience
- Experience working in corporate marketing or at a marketing agency
Benefits
- Eligible employees have access to a comprehensive benefits package that includes medical, dental, and vision insurance, life insurance, paid time off, holiday pay, and retirement savings programs with a generous company match.
- The duties of this position may be performed at the Pennsauken, New Jersey, building, partially remotely from a home office, or permanently remotely from a home office. Candidates must reside within Delaware, Florida, Georgia, Massachusetts, New Jersey, Pennsylvania or Virginia to apply.
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