As a Regional Sales Manager for High Liner Foods, you will be accountable for
effectively managing the food service business covering New England States and
Upstate NY markets. The key objective of this position is to grow food service
sales within foodservice distribution houses and regional operators, including,
but not limited to: Multi-Unit Chains, Large Independent Operator Accounts (EX.
C&U, Health Care Distribution, Buying Groups) while managing and achieving
budget targets. This is a remote position.
Essential Duties and Responsibilities
Achieve sales volume, revenue, and contribution targets by growing sales of
foodservice commodities and value-added seafood products through broadline
distributors and operators.
Develop and execute customer growth strategies aligned with High Liner Foods’
priorities and customer goals, using insight-based selling to drive
sustainable growth.
Identify and pursue strategic opportunities by maintaining in-depth knowledge
of customers, competitors, brokers, and regional market dynamics.
Build customer and broker capabilities by attending food shows and leading
product cuttings, broker training, and business reviews.
Manage pricing, trade spend, travel and entertainment expenses, and other
sales-related costs to maximize financial performance and budget efficiency.
Maintain accurate sales forecasts and complete timely CRM and trade
management reporting to support effective planning and decision-making.
Collaborate with cross-functional teams, brokers, and stakeholders to meet
customer needs and share actionable market and competitive intelligence from
the field.
Qualifications
Minimum 5 – 10 years of experience with foodservice sales, broker network, or
distribution sales, or chef experience. Seafood experience is a plus!
Strong knowledge of foodservice sales principles, methods, practices, and
techniques.
Strategic, independent, analytical thinker with the ability to make decisions
and execute tactical plans.
Must be self-motivated and driven.
Highly organized, must have excellent follow-up skills.
Proven track record with growth.
Ability to travel as needed, up to 60% on occasion.
Able to build and maintain lasting relationships with internal and external
customers.
Solid computer skills, focusing on Excel, Word, PowerPoint, etc.
Current employees please note: this position is referral bonus eligible! See our
policy for more details.
What's in it for you?
Join High Liner Foods for a career where you shape your path, backed by great
benefits, flexible work, and a culture of diversity, innovation, and
sustainability. Immerse yourself in opportunities to make a real impact and grow
with us in our mission to nourish lives. Start your adventure where endless
possibilities to thrive together await.
Competitive Salary
Heath, dental & vision coverage
Pay for performance incentives
Employee & Family assistance programs
Wellness Programs
Retirement Planning
Supplemental Parental Leaves
Disability Support
Family friendly Flex policies & Summer hours
Volunteer hours
Learning and mentorship opportunities
Safety focused work environment
About High Liner Foods
Founded in 1899 in Lunenburg, Nova Scotia, High Liner Foods has grown from a
small salt fish company into a leading North American processor and marketer of
value-added frozen seafood. Our trusted brands — including High Liner, Fisher
Boy, Mirabel, Sea Cuisine, C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and
Icelandic Seafood — are enjoyed by families, restaurants, and institutions
across Canada and the United States.
Guided by our purpose of Reimagining Seafood to Nourish Life, we combine over a
century of expertise with innovation, consumer insight, and responsible
practices to deliver high-quality seafood people can trust.
At High Liner Foods, we are a people-first organization. We invest in our
employees through development opportunities, collaborative teamwork, and a
culture where safety, well-being, and growth are priorities. Whether in our
offices, plants, or distribution teams, our people work together to deliver
excellence and drive the future of seafood.
Our Values
Serve with Purpose – We put our customers and consumers at the heart of
everything we do, creating quality products that help to nourish lives and
foster connections that go beyond the plate.
Do the Right Thing – We lead with integrity, act responsibly, and make choices
that support our people, our partners, and our planet. .
Innovate & Reimagine – We challenge the norm, embrace fresh ideas, and turn
innovation into impact.
All Hands on Deck – Powered by people and driven by purpose, we lead with
courage, hold one another accountable, and celebrate as a team
Ready to make waves with us? Join High Liner Foods and help shape the future of
seafood.
To learn more please visit our Career
[https://www.highlinerfoods.com/careers]/LinkedIn
[https://www.linkedin.com/company/high-liner-foods/life/1912d874-96c4-46ea-9926-6b046d103a17/?viewAsMember=true]/Indeed
[https://ca.indeed.com/cmp/High-Liner-Foods/about] page
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