Position: Regional Retail Manager
Location: Southeast Asia (Flexible within the region)
Industry: Mobile Devices / Consumer Electronics
Language Requirements:Fluent in English and Chinese (Mandarin)Mandatory
Reports to: Head of Retail / Regional Director
About the Role:
Our client, a leading global mobile device company, is seeking a dynamic and driven Regional Retail Manager to oversee and drive the retail strategy across Southeast Asia. This role is critical to enhancing retail execution, optimizing store performance, and ensuring world-class customer experiences through efficient position planning, retail sandbox development, and display management.
Key Responsibilities:
1. Retail Sandbox Management
Lead the implementation of the Retail Sandbox model across Southeast Asian markets.
Guide and support country teams and retail agents in optimizing retail investment strategies aligned with local market dynamics.
Drive adoption of sandbox standards to ensure consistency in experience and performance.
2. Position Construction & Store Development
Promote the rollout and setup of various retail positions (e.g., shop-in-shop, experience zones, flagship areas).
Track construction progress across markets and coordinate with suppliers for timely delivery and setup.
Manage and audit position assets, ensuring agents regularly input and update store data in internal systems.
3. Display Standards & Retail Execution
Develop and adapt display standards tailored for Southeast Asia's unique market preferences.
Refresh and localize display guidelines for new product launches, ensuring sampling and visual merchandising meet brand expectations.
Enforce a closed-loop inspection process to ensure consistency and quality in-store execution across the region.
Qualifications & Experience:
Bachelor's degree in Business, Marketing, Retail Management, or related field.
Minimum 6 years of experience in retail management, preferably in the mobile device, electronics, or FMCG sectors.
Proven track record in multi-country retail operations, especially within Southeast Asia.
Strong experience in managing store setups, supplier coordination, and retail execution.
Excellent project management, communication, and stakeholder management skills.
Fluent in English and Chinese (Mandarin)This is a mandatory requirement for this role.
Additional regional language skills are a plus.
Why Join?
Be part of a globally recognized and innovative mobile device brand.
Lead regional strategies that directly impact consumer experience.
Work in a collaborative, high-growth environment with strong career progression opportunities.
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