Description
With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.
We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!
We’re looking for a Publishing Team Lead – Product & Growth to lead a small team of Publishing Managers and help turn promising mobile games into stronger, scalable products.
This is a hands-on leadership role combining people management, product strategy, publishing, and portfolio ownership. You’ll lead and develop a team of 2–3 Publishing Managers while staying close to the games, external studios, player data, and key product decisions.
You’ll be responsible for raising the quality of product thinking across the team, helping studios identify the right opportunities, and ensuring insights are translated into clear actions that improve game performance and player experience.
What you’ll do:
- Lead, mentor, and develop a team
- Own product quality and priorities across multiple games and external studios
- Analyze KPIs, player behavior, gameplay, and market benchmarks
- Turn insights into clear product priorities, recommendations, and experiments
- Guide improvements across progression, economy, monetization, content, and level design
- Challenge studios and your team with clear, actionable product feedback
- Guide A/B tests and product iterations to improve retention, engagement, and monetization
- Collaborate with Analytics, UA, Creative, QA, and Product
- Surface key portfolio opportunities, risks, and performance trends
Requirements
What we’re looking for:
- 5+ years in mobile gaming across product management, publishing, or game production
- Experience leading or mentoring product/publishing professionals
- Strong understanding of F2P KPIs, retention, engagement, progression, and monetization
- Proven experience improving games through data-driven product iteration
- Strong product understanding of economy, progression, content pacing, and level design
- Experience working with external studios or distributed teams
- Strong communication, decision-making, and stakeholder management skills
- Experience with hybrid-casual, puzzle, idle, arcade, or casual games
- A/B testing and analytics experience is a strong advantage
You’ll be a great fit if you’re a hands-on product leader who can develop people, challenge studios, and turn player data into better games.
CrazyLabs commitments
Employee benefits are part of our love language. Enjoy substantial benefits, including maternity support, health coverage, annual team trips, global holiday celebrations and presents, birthday and job anniversary gifts — and so, so much more!
Remote but not alone. While you enjoy the flexibility of a remote position, we make sure you always feel part of our Crazy team. From your first day at CrazyLabs, you’ll be supported by an experienced People team to ensure your integration and journey are at the highest level.
Our approach to AI. At CrazyLabs, AI isn’t scary, and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training, and helping all Crazies stay ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.
The Future is Crazy, Join the Lab!
5+ years in mobile gaming across product management, publishing, or game production; experience leading or mentoring product professionals; strong understanding of F2P KPIs, retention, engagement, progression, and monetization; experience with external studios or distributed teams.
Key Responsibilities
- leading team
- analyzing KPIs
- guiding product iterations
Job Details
- Category: Product Management
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — Germany
- Languages: English
Benefits
- Generous parental leave
About CrazyLabs
A leading publisher of casual and hybrid-casual mobile games with over 8 billion downloads. — Industry: Information Technology