Role Overview:
The Manager, Programmatic Media will support the development and execution of McAfee's global programmatic media strategy, manage agency partners and collaborating cross-functionally to deliver against acquisition, efficiency (ROAS), and lifetime value goals.
The role requires a strong balance of hands-on platform expertise and strategic thinking—someone who can drive day-to-day performance while identifying opportunities to evolve targeting, measurement, and channel expansion. Position Details:
The role requires a strong balance of hands-on platform expertise and strategic thinking—someone who can drive day-to-day performance while identifying opportunities to evolve targeting, measurement, and channel expansion. Position Details:
Programmatic Strategy
- Lead day-to-day strategy of programmatic media campaigns across Display, Video, Native, Audio, Podcast, and mobile app (in-app / app install) inventory.
- Partner on mobile app acquisition strategy, including Google UAC and programmatic mobile partners (DSPs and app-install networks), aligning bidding, audience, and creative strategy across web and in-app environments.
- Manage budgets, pacing, and performance to achieve ROAS, CPA, and LTV targets.
- Continuously optimize campaigns through audience segmentation, bid strategies, creative testing, landing page optimization, and inventory selection.
- Partner with broader channel owners (Search, Social, Affiliates) to ensure cohesive cross-channel strategies.
- Identify and test new programmatic opportunities, including private marketplaces (PMPs), data partnerships, and emerging formats.
Channel Ownership & Optimization
- Serve as a key programmatic media expert across platforms, providing recommendations and best practices to drive performance.
- Proactively monitor campaign health and dive into platforms to diagnose performance issues, identify root causes across targeting, bidding, creative, supply, and tracking, and quickly implementing solutions.
- Work with our Agency partner to drive continuous optimization through structured testing across audiences, bidding strategies, inventory sources, and creative variations to improve efficiency and scale.
- Partner with Creative teams to develop clear, insight-driven briefs tailored to programmatic environments (audience-first messaging, format best practices, dynamic creative opportunities).
- Partner with Creative teams and agency partners to optimize creative performance using testing and performance insights.
- Collaborate with analytics teams to ensure accurate tracking, reporting, and attribution, and apply insights to ongoing optimization strategies.
Agency & Partner Management
- Manage day-to-day execution with external agency partners, ensuring strong performance, accountability, and alignment with business goals.
- Collaborate with agency partners to execute testing plans and optimization initiatives aligned with business objectives.
- Evaluate partner performance and identify opportunities for improved efficiency or capability expansion.
Performance, Measurement & Insights
- Track, analyze, and report on programmatic performance with clear, actionable insights.
- Support forecasting, budget planning, and monthly/quarterly pacing.
- Support measurement initiatives, including attribution, incrementality testing, and audience analysis.
- Translate complex data into clear recommendations for internal stakeholders.
- About You:
- 4-6+ years of experience in programmatic media, digital marketing, or paid media, with hands-on campaign management across both web and mobile app environments.
- Platform expertise across major DSPs (DV360, Amazon, Yahoo) and mobile app acquisition platforms (Google UAC), with a track record of managing acquisition-focused campaigns to efficiency and scale targets; experience across global markets a plus.
- Technical fluency in conversion measurement, meaning comfort validating pixel and SDK implementations, mapping conversion events, and independently diagnosing discrepancies across mobile measurement platforms, ad platform reporting, and internal analytics.
- Experience working with agency partners and cross-functional stakeholders, including creative, analytics, and engineering teams.
- Strong analytical, problem-solving, and communication skills.
Company Overview: McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment. Company Benefits and Perks: We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.:
- Bonus Program
- 401k Retirement
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support and Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. Pay Range: The anticipated compensation for this position is USD $116,080.00/Yr. - USD $190,705.00/Yr. depending on experience and qualifications. Job Applicant Privacy Notice: Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
4-6+ years programmatic media or digital marketing experience; hands-on campaign management across web and mobile app; expertise in DSPs (DV360, Amazon, Yahoo) and Google UAC; strong analytical and communication skills.
Key Responsibilities
- managing programmatic campaigns
- optimizing media performance
- partnering with agencies
Skills & Tools
DV360, Amazon, Yahoo, Google UAC
Job Details
- Category: Marketing
- Seniority: Mid Level
- Commitment: Full Time
- Workplace: Remote — San Jose, California, United States
- Salary: USD 107,430 – 176,490 / year
- Languages: English
Benefits
- Generous paid time off
- Retirement plan
- Generous parental leave
About McAfee
A leader in personal security for consumers, protecting people and devices with integrated, intuitive solutions. — Industry: Information Technology