Job Title:
Program Manager – Health Plan Messaging Campaigns
Location:
Remote (U.S.)
About The Company
Our client is one of the largest healthcare organizations in the U.S. and serves millions of members through its health plans and consumer health services. Its Messaging & Innovation group builds personalized, multi-channel member communications, including RCS rich messaging, that help members take action on their health and benefits.
Job Summary We’re looking for a Program Manager to lead the team’s effort to win and launch messaging campaigns for the company’s Medicare and Medicaid health plans. You’ll run the full pursuit: aligning stakeholders, building the business case and proposal, getting through compliance and governance reviews, and moving approved campaigns into execution.
You’ll be the main link between the messaging team and health plan leadership, so the role suits someone who can drive structured programs and also handle cross-functional influence in a heavily regulated environment.
Key Responsibilities
Own the end-to-end program for winning messaging campaign work with Medicare and Medicaid health plan business units, from intake and discovery through proposal, approval and launch.
Build and manage program plans, timelines, RAID logs and status reporting for multiple concurrent pursuits.
Partner with health plan stakeholders to understand member engagement goals, such as enrollment, retention, care gap closure, Star Ratings and HEDIS measures, and turn them into messaging use cases.
Coordinate proposal and pitch materials with campaign operations, design, sales enablement and engineering, including demos, ROI and business-case models, and capability overviews.
Guide campaigns through compliance, legal and regulatory review, including CMS marketing and communications guidelines, state Medicaid requirements, TCPA and HIPAA considerations.
Run governance forums and decision meetings, and escalate risks and dependencies to senior leadership.
Track pipeline status, win/loss outcomes and post-launch performance metrics, and use what you learn to improve future pursuits.
Write repeatable intake, proposal and launch processes so the team can scale its health plan engagements.
Requirements
5+ years of program or project management experience, ideally in healthcare, health insurance or a regulated industry.
Direct experience with Medicare (Medicare Advantage, Part D) and/or Medicaid managed care lines of business.
A track record of managing complex, cross-functional initiatives with executive stakeholders.
Experience supporting proposals, business cases or internal “sell-in” efforts to win funding or adoption.
Working knowledge of healthcare communications compliance (CMS guidelines, HIPAA, TCPA).
Strong written and verbal communication skills, including turning technical capabilities into business value for non-technical audiences.
Proficiency with project management tools (e.g., Jira, Smartsheet, MS Project) and the Microsoft Office suite.
Preferred Qualifications
Experience with member engagement, digital marketing or omnichannel campaigns (SMS, RCS, email, IVR, push).
Familiarity with Star Ratings, HEDIS, CAHPS or other quality programs that drive member outreach.
Background in sales enablement, solution consulting or RFP/proposal management.
PMP, PgMP or Agile/Scrum certification.
Experience at a large, matrixed health plan or payer organization.
Benefits
Fully remote role
High-visibility work that directly affects member engagement for government-sponsored health plans
Collaborative, innovation-focused team that’s building next-generation messaging capabilities
Competitive compensation