Product Specialist

Product Manager Location: Remote Type: Full-Time / Contractor Start Date: ASAP About Us Pawfy is one of the fastest-growing pet supplement brands in the UK & US - and we're on a mission to become the biggest. We're a fast-moving digital brand in the pet health, wellness, and e-commerce space, built on ownership, trust, and results. No corporate fluff, just high standards, creative thinking, and people who get things done - all to help dogs live longer, healthier, happier lives. Role Overview We are seeking a Product Specialist to support the development, formulation, organisation, and compliance of our growing range of dog supplements. Working closely with the Head of Product, you will play a key role in developing new formulations, improving palatability, maintaining product information, coordinating projects, supporting compliance initiatives, and ensuring our internal product knowledge remains accurate and accessible. This is a hands-on role suited to someone who is highly organised, detail-oriented, and passionate about pet nutrition. You'll sit at the centre of product development, formulation, compliance, operations, and quality, helping ensure our products remain industry-leading, loved by dogs, and fully compliant as we continue to scale. What You'll Be Responsible For Support the formulation and reformulation of dog supplements (chews, powders, and liquids), working with manufacturers and nutritionists to balance efficacy, dosing, cost, and stability Lead palatability improvements - coordinating taste/acceptance testing, flavour and texture development, and acting on customer feedback where dogs refuse or dislike products Develop clear, weight-based dosing guidelines and feeding instructions for every product Monitor customer reviews and CS feedback for efficacy, palatability, and adverse reaction trends, and feed insights back into product development Own and maintain the master database of all products, ingredients, formulations, certifications, technical documents, specifications, and supporting materials Build and continuously improve the company's internal product knowledge base, ensuring information is accurate, up to date, and easily accessible Manage product documentation including Certificates of Analysis, specifications, stability and shelf-life data, supplier documentation, claims substantiation, and compliance records Support product launches by coordinating information and timelines across suppliers, manufacturers, regulatory consultants, design teams, and internal stakeholders Assist with product development projects and ensure key milestones are delivered on time Review product copy, marketing materials, packaging, and website content for compliance with UK, EU, and US pet food and feed regulations Help ensure product claims comply with relevant regulations, including avoiding medicinal claims and meeting UK, EU, AAFCO, FDA, and advertising requirements Support external audits, certifications, and industry accreditations including NASC, GMP, retailer compliance programmes, and other quality initiatives Coordinate documentation requests from retailers, distributors, marketplaces (e.g. Amazon, Chewy), and regulatory bodies Track regulatory developments across the UK, EU, and US and communicate relevant changes to the wider business Act as a central point of contact for product-related information across the business What We're Looking For Previous experience in a Product Specialist, Product Coordinator, Product Development, Regulatory Affairs, Quality Assurance, Compliance, or similar role within pet supplements, pet food, animal health, nutrition, or consumer goods Hands-on experience with supplement or pet food formulation, ideally including palatability or flavour/texture development Strong organisational skills with exceptional attention to detail Experience managing technical documentation and maintaining structured databases Understanding of UK and EU feed and pet food regulations, US pet supplement requirements (AAFCO, FDA, NASC), claims legislation, and advertising compliance requirements Comfortable coordinating multiple projects and stakeholders simultaneously Strong written communication skills with the ability to interpret technical information clearly Confident working independently while managing competing priorities Proficiency with Excel, Google Sheets, and documentation management systems A proactive mindset with a desire to improve processes and create structure Bonus Experience within pet supplements, pet food, animal health, or FMCG industries Experience running palatability trials or working with pet food testing facilities Experience supporting audits, certifications, or retailer compliance requirements Knowledge of NASC, GMP, HACCP, BRCGS, FEMAS, or similar quality standards Experience working with manufacturers, laboratories, ingredient suppliers, veterinary nutritionists, or regulatory consultants Degree or qualification in Animal Nutrition, Animal Science, Veterinary Science, Food Science, Regulatory Affairs, Life Sciences, or a related field A dog lover (bonus points if your pup is happy to be our taste tester!) Why Join Us? Fully remote - work from anywhere Competitive compensation package Autonomous working style Growth opportunities in a fast-moving brand Help shape products that genuinely improve dogs' lives