Job Description:
• Own the end-to-end product roadmap for the PeopleFinders ecommerce platform, prioritizing initiatives that increase customer acquisition, conversion, retention, monetization, and customer lifetime value.
• Develop a deep understanding of customer behavior throughout the purchase journey and identify opportunities to reduce friction while improving trust, transparency, and conversion.
• Lead continuous experimentation across search experiences, onboarding, upsell opportunities, AI experiences, and customer lifecycle initiatives.
• Partner closely with Engineering, UX, Marketing, Customer Success, Compliance, and Project Management to deliver high-impact product releases.
• Translate customer research, behavioral analytics, competitive intelligence, and market trends into actionable product requirements and prioritized roadmaps.
• Define and monitor key performance indicators including conversion rate, revenue per visitor, average order value, subscription conversion, renewal rate, churn, customer lifetime value, retention, and customer engagement.
• Drive innovation across PeopleFinders' portfolio of data products, including identity intelligence, public records, contact information, property information, people search, AI-assisted search experiences, and emerging information services.
• Collaborate with Marketing to optimize acquisition funnels, product messaging, promotional offers, pricing strategies, and lifecycle communications.
• Evaluate new product concepts, premium features, and monetization opportunities that expand customer value and diversify revenue streams.
• Present product performance, experiment results, business cases, and strategic recommendations to executive leadership.
Requirements:
• 5+ years of Product Management or Product Ownership experience within ecommerce, subscription businesses, consumer technology, marketplace platforms, digital products, or information services.
• Proven success growing customer-facing products through experimentation, analytics, and continuous optimization.
• Experience working with product analytics and experimentation platforms such as GA4, Domo, VWO, Optimizely, or similar tools.
• Experience working with subscription products, pricing optimization, customer retention, and digital commerce.
• Bachelor's degree in Business, Product Management, Computer Science, Marketing, Engineering, Data Analytics, or a related discipline.
• MBA or equivalent product leadership experience is a plus.
Benefits: