About The Company
Under Armour is a globally recognized leader in performance apparel, footwear, and accessories, dedicated to empowering athletes and individuals to achieve their full potential. With a strong commitment to innovation, sustainability, and inclusivity, Under Armour strives to deliver cutting-edge products and digital experiences that inspire and motivate. The company's core values—Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equality—serve as guiding principles that shape its culture and strategic direction.
Under
Armour continuously invests in research and development, leveraging technology and data to create products that enhance athletic performance and foster a sense of community among its diverse customer base.
About The Role The Lead Product Manager for Mobile App Content & Personalization at Under Armour is a strategic leadership role responsible for enhancing the mobile app experience across iOS and Android platforms. This position focuses on maximizing brand storytelling, content delivery, personalization initiatives, and consumer engagement to create seamless and compelling digital interactions for athletes and customers. The successful candidate will collaborate closely with cross-functional teams—including product, design, engineering, marketing, merchandising, and operations—to develop and execute a comprehensive roadmap that aligns with business objectives and elevates the user experience.
This role involves defining product strategies, managing content and personalization features, and ensuring the delivery of high-quality, scalable mobile solutions that drive measurable business outcomes and deepen consumer loyalty.
Qualifications
Bachelor’s degree in Business, Technology, Marketing, or related field; or Master’s degree with relevant experience
Minimum of 5 years of experience in software, digital product management, or consumer-focused technology fields
At least 3 years of experience leading mobile application initiatives for iOS and Android platforms
Proven track record in managing product roadmaps, prioritization, and cross-functional team leadership
Experience collaborating with marketing, merchandising, and operations teams on campaign and content activation
Strong analytical skills with proficiency in data-driven decision-making, including use of analytics, experimentation, and consumer insights
Excellent stakeholder management and communication skills, capable of influencing diverse teams and leadership
Knowledge of content strategy, personalization techniques, and consumer engagement tactics is a plus
Responsibilities
Own and execute the product roadmap for mobile app content, personalization, and consumer experience initiatives
Partner with marketing, merchandising, and operations teams to develop engaging content and campaign activations within the app
Define product requirements and strategies to enhance content storytelling, discovery, and personalization features that increase user engagement
Leverage audience insights and behavioral data to identify opportunities for more relevant and tailored consumer experiences
Lead discovery, prioritization, development, testing, and deployment processes in collaboration with engineering, UX, analytics, QA, and other stakeholders
Analyze customer feedback, product analytics, and market trends to identify new opportunities and optimize existing features
Design and execute test-and-learn initiatives to improve app content performance, engagement, and conversion rates
Communicate product vision, strategy, and progress effectively to stakeholders at all levels of the organization
Support the delivery of scalable, high-quality mobile experiences across iOS and Android platforms, including release planning and post-launch optimization
Champion a mobile-first approach by continuously exploring innovative ways to connect athletes with relevant content and experiences
Benefits
Paid volunteer days to support community initiatives
Discounts on Under Armour merchandise
Competitive 401(k) plan with company matching contributions
Maternity and parental leave for eligible and FMLA-eligible teammates
Health and fitness programs, discounts, and resources to promote well-being
Opportunities for career development and advancement within a global brand
Equal Opportunity
At Under Armour, we are committed to fostering an inclusive environment where all individuals are treated with respect and fairness. We provide equal employment opportunities regardless of race, color, religion, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military or veteran status, or any other characteristic protected by law. We actively seek to recruit, develop, and retain diverse talent, ensuring that our workplace reflects the communities we serve.