Principal Product Manager - Loyalty

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

At DICK’S Sporting Goods, our Scorecard membership sits at the center of the Athlete experience—driving engagement, retention, and long-term value. As we evolve toward a paid membership model, we are seeking a Principal Product Manager to define and lead a step-change in our Loyalty, Membership, and Credit strategy, roadmap, and execution model.

This role goes beyond incremental optimization. You will reimagine the future of Loyalty and Membership, shaping a differentiated value proposition, unlocking new revenue streams, and ensuring seamless integration across our digital ecosystem.

You will lead end-to-end product strategy and discovery for highly complex, enterprise-wide initiatives—working across product, engineering, data, marketing, and external partners to deliver a cohesive and high-impact roadmap.

What You’ll Own

1. Step-Change Product Strategy & Roadmap Leadership

• Define and drive a bold, future-oriented Loyalty & Membership strategy (including paid membership)
• Move beyond incremental improvements to deliver step-change innovation in customer value and business impact
• Build and continuously evolve a multi-horizon roadmap (Now / Next / Future) aligned to enterprise strategy
• Clearly articulate tradeoffs, investment rationale, and long-term value to executive leadership
• Ensure roadmap reflects enterprise dependencies and cross-product integration points

2. Product Discovery Leadership

• Design and lead a scaled discovery strategy across multiple product teams and domains
• Establish discovery as a continuous, measurable discipline—not a phase
• Drive:
  • Customer research & segmentation (especially membership behaviors)
  • Experimentation frameworks (A/B, pilots, pricing tests)
  • Concept validation for new membership benefits and monetization models
• Translate insights into clear product opportunities, business cases, and roadmap decisions
• Champion human-centered design and data-informed decision making across teams
• Co-lead discovery efforts with Principal UX Design and business stakeholders, ensuring:
  • Customer desirability, business viability, and technical feasibility are equally represented
• Facilitate cross-functional discovery workshops that bring together:
  • Product, Design, Engineering, Data, and Business teams
• Drive alignment early by ensuring discovery outputs are co-owned and actionable across teams

3. Loyalty & Paid Membership Expertise

• Own evolution of Scorecard into a modern loyalty + paid membership ecosystem
• Partner with Business to Define:
  • Membership tiers, benefits, and pricing strategy
  • Engagement loops and lifecycle mechanics
  • Value exchange for Athletes and brand partners
• Bring deep knowledge of loyalty constructs, including:
  • Earn/burn systems, rewards structures
  • Personalization and lifecycle marketing
  • Subscription/membership economics and retention levers
• Evaluate and optimize ROI, LTV, and engagement metrics

4. Digital Ecosystem & Cross-Product Integration

• Operate with a systems-thinking mindset—understanding how Loyalty & Membership connects across:
  • E-commerce & app
  • Retail store experience
  • Retail media network
  • Data & personalization platforms
  • Marketing technology stack
• Partner across product teams to ensure roadmap alignment and coordinated execution
• Identify and manage dependencies, integration points, and sequencing risks
• Drive shared outcomes across product portfolios, not siloed success
• Serve as the central orchestrator across multiple product teams, ensuring Loyalty & Membership capabilities are intentionally embedded across the ecosystem—not layered on top
• Partner with peer Product leaders to:
  • Align roadmaps and sequencing across domains
  • Resolve competing priorities and shared dependencies
  • Drive shared OKRs and integrated outcomes, not siloed metrics
• Ensure consistency in experience, data usage, and value delivery across all touchpoints (digital + store)

5. Enterprise Leadership & Influence

• Lead without authority across a highly matrixed organization
• Align executives and cross-functional leaders on strategy, priorities, and trade-offs
• Facilitate:
  • Executive reviews and roadmap alignment sessions
  • Cross-functional planning and prioritization forums
• Act as a thought leader in product strategy, elevating the maturity of the organization
• Act as the unifying leader across Product, Design, and Business, ensuring alignment from vision through execution
• Influence not just product direction, but also business strategy and operating models related to Loyalty and Membership
• Create clarity in complex, multi-team environments by connecting strategies across teams into a single, coherent narrative

6. Cross-Functional Partnership

• Build deep partnerships with Business leaders (Marketing, Loyalty, Merchandising, Finance, Retail Media) to co-create strategy, not just align on it
• Operate as a thought partner to the business, shaping both customer value propositions and commercial models (especially for paid membership)
• Partner closely with a Principal UX Designer to jointly define:
  • End-to-end Athlete experience vision
  • Differentiated, design-led membership experiences
  • Scalable design systems that support loyalty and personalization
• Establish a Product + Design + Business triad model to ensure decisions are:
  • Customer-centered
  • Commercially viable
  • Technically feasible

Execution & Delivery Oversight

• Ensure teams deliver against a cohesive, integrated roadmap
• Identify and mitigate risks across product, tech, and business dimensions
• Guide prioritization, release planning, and sequencing across teams
• Monitor adoption, engagement, and commercial performance to prove and evolve value

QUALIFICATIONS:

Required Experience (Depth Matters)

• 12–15+ years of experience in Product Management, Product Strategy, or related fields

• 5+ years operating at a Principal / Lead / Director level, owning enterprise-scale strategy

• Proven track record of leading complex, cross-product initiatives with measurable business impact

Domain Expertise

• Deep expertise in Loyalty programs (design, optimization, and scaling)

• Hands-on experience with paid membership / subscription models (e.g., tiering, pricing, benefits, retention)

• Strong foundation in Product Strategy (vision setting, opportunity sizing, roadmap definition)

• Proven experience partnering closely with Design leadership (Principal UX or equivalent) to deliver differentiated, experience-led products

• Demonstrated ability to co-create with business stakeholders, balancing customer experience with commercial outcomes

Discovery & Product Craft

• Expert in modern product discovery practices:

  • Customer research, experimentation, hypothesis-driven development

• Strong command of:

  • Lean product management

  • Human-centered design

  • Data-driven decision making

• Demonstrated ability to turn ambiguity into clear, actionable strategy

Ecosystem & Technical Acumen

• Deep understanding of digital product ecosystems and platform interdependencies

• Experience working across:

  • Multiple product teams and shared platforms

  • Martech, data, and commerce systems

• Ability to connect technical architecture with customer experience and business value

Leadership & Influence

• Exceptional ability to influence senior leaders without formal authority

• Proven success aligning cross-functional stakeholders across business and technology

• Strong executive communication skills—clear, concise, and outcome-focused

• Experience leading cross-product initiatives requiring coordination across multiple product teams and domains

• Strong track record of building durable partnerships across Product, Design, and Business functions
  

What Sets You Apart

• You think in systems, not features

• You create step-change impact—not incremental improvement

• You lead with insight, not opinion

• You thrive in complex, ambiguous environments

• You elevate the teams around you—raising the bar for product strategy and discovery

Success in this role requires a leader who can seamlessly connect business strategy, product innovation, and experience design—bringing together Product, UX, and Business stakeholders to deliver a cohesive and differentiated Loyalty & Membership ecosystem.

VIRTUAL REQUIREMENTS:

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.

• AI tools are not permitted to be used by the candidateduring any part of the interview process.

• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!

Targeted Pay Range: $95,200.00 - $158,800.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay. complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.

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