Job Description:
• Own the product strategy and roadmap for the full G2 Content portfolio
• Define how the current Content portfolio and future capabilities fit together into a coherent customer experience
• Translate customer and market demand into product bets, sequenced roadmaps, and evidence-based portfolio decisions
• Partner with go-to-market, Finance, RevOps, and Legal on rights, packaging, commercial readiness, and responsible experimentation
• Build an AI-native product system that turns G2 evidence and customer objectives into reusable content across formats and channels
• Apply AI to research, briefing, creation, enrichment, personalization, approvals, distribution, and measurement
• Create structured content, metadata, provenance, rights, and workflow capabilities
• Design human controls for strategy, taste, claim substantiation, brand safety, and material approvals
• Connect content creation, distribution, activation, and measurement
• Use customer and performance signals to improve product, content, and channel decisions
• Run discovery and testing to validate customer value before scaling capabilities
• Define clear measurement for customers and internal teams
• Protect editorial independence and ensure customers cannot buy conclusions, rankings, or favorable independent coverage
• Set decision rights across Product, Editorial, Research, Creative, Delivery, and commercial teams
• Align Product, Engineering, Data, Research, Editorial, Creative, Marketing, Revenue, and customer-delivery teams
• Define and track product, customer, business, and trust metrics
• Communicate product tradeoffs, investment needs, evidence, and progress to senior stakeholders
Requirements:
• US-based
• 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing products
• Demonstrated product experience in both content systems and advertising, adtech, audience activation, or performance-marketing products
• Strong product judgment in AI-enabled workflows, data products, audience experiences, and human-in-the-loop controls
• Experience consolidating or modernizing a broad portfolio into a sequenced roadmap, migration plan, and shipped outcomes
• Proven ability to work across Editorial, Creative, Engineering, Data, Research, Sales, Marketing, and customer-delivery teams
• Commercial fluency across software, services, media, or hybrid models, including entitlements, rights, packaging, and pricing
• Excellent communication, customer judgment, and cross-functional influence in ambiguous environments
• Authorized to work in the United States without restriction
• Additional experience that can help an application stand out: B2B media, content marketing platforms, ad tech, creator tools, owned-media products, proprietary data/research/audience/customer-voice products, content operations, measurement, rights and provenance, or AI-assisted production workflows
Benefits:
• Flexible work
• Ample parental leave
• Unlimited PTO
• Equitable and inclusive workplace
• Professional growth support through the company-wide career framework
• Human oversight and judgment in AI-assisted hiring decisions
• Option to opt out of AI-assisted application review without disadvantage