Responsibilities:
KOL Campaign Strategy and Execution
- Source, evaluate, and recommend KOLs aligned with campaign goals, target audiences, and brand guidelines.
- Develop and implement end-to-end KOL campaigns, ensuring alignment with client objectives and internal timelines.
- Coordinate with internal teams (Digital, Copy, Art, BI, Finance, and Relationship Managers) to ensure smooth campaign execution.
KOL Relationship Management
- Build and maintain strong relationships with KOLs, fostering long-term collaborations.
- Serve as the primary point of contact for KOLs, handling outreach, negotiations, deliverables, and posting requirements.
- Manage contracts, MOAs, and payment coordination with Finance and Relationship Managers.
Content Oversight and Compliance
- Oversee content submission, review, and approval workflows to ensure alignment with briefs and brand standards.
- Monitor live posts to ensure compliance with campaign guidelines and brand non-negotiables.
- Collaborate with internal teams to address creative feedback and optimize content performance.
Tracking, Reporting, and Insights
- Manage the KOL Mastersheet, including influencer pools, final selections, timelines, posting trackers, budgets, and payment logs.
- Collect post-campaign insights and coordinate with the BI team to generate performance reports.
- Analyze campaign effectiveness, providing actionable recommendations for optimization and future planning.
Collaboration and Team Support
- Work cross-functionally with internal stakeholders to ensure cohesive campaign messaging.
- Support team knowledge sharing and process improvement initiatives.
- Assist in onboarding and training junior team members as required.
Industry Knowledge
- Stay updated on influencer marketing trends, creator platforms, and industry best practices.
- Understand both creator culture and brand discipline to balance creative authenticity with campaign objectives.
Requirements:
- 2–4 years of experience in influencer marketing, digital marketing, or social media management.
- Strong understanding of influencer platforms (TikTok, Instagram, Facebook, YouTube, etc.).
- Proven experience managing multiple campaigns and creators simultaneously.
- Highly organized, detail-oriented, and deadline-driven.
- Strong communication, negotiation, and relationship management skills.
- Familiarity with influencer tools (e.g., Klear, Meltwater) is a plus.
- Ability to execute campaigns end-to-end while collaborating effectively across departments.
- Ability to work independently in a remote work setting.
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