PPC Specialist
Job Title: PPC Specialist
Location: Remote
Work from home essentials:
Hardware Required Items:
1. Laptop or Desktop PC: Laptop or PC with Intel Core i5 6th generation or better (8th Generation is recommended). Laptop or PC required memory is minimum 16 GB.
2. LED Monitor: LED Monitor with 22-inch screen or better
3. Headphones: Headphone with noise cancellation
4. Mouse & Keyboard
5. Electricity backup for 2 to 3 hours: In case of a power outage or any unforeseen circumstances, you should have power back up for 2-3 hours
Sitting Requirements:
1. Table & Chair: You should have Table & chair suitable for Laptop usage.
2. Peaceful corner: At home, you should have enough space to work peacefully without any noise disturbance
Timings:
Monday to Friday: 8:00 AM to 6:00 PM BST
Saturday: 12:00 PM to 4:00 PM BST
Part-time basis
About the Role
Position Responsibilities:
• Develop, implement, and manage Ads campaigns that align with business goals and objectives
• Conduct keyword research and analysis to identify opportunities for campaign optimization
• Create comprehensive advertising strategies, including ad copy, targeting, and budgeting.
• Analyze campaign performance data and generate reports to track KPIs, including CTR, CPC, conversion rates, and ROI
• Provide insights and recommendations based on data analysis to improve future campaigns.
• Stay updated with the latest industry trends, Google Ads updates, and best practices.
Education and Experience:
Bachelor's degree in Marketing, Business, or a related field.
Proven experience as a Google Ads Specialist or similar role.
Google Ads certification is preferred.
Skills:
• In-depth knowledge of different Ads platforms, including Search, Display, Shopping, and Video campaigns.
• Strong analytical skills and proficiency in using Google Analytics and other reporting tools.
• Excellent understanding of digital marketing concepts and best practices.
• Proficient in Microsoft Excel or Google Sheets for data analysis and reporting.
• Strong communication skills and ability to work collaboratively with a team.
• Creative thinking and problem-solving skills.