Job Title: Performance Marketing Manager (Web)
Department: Growth & Marketing
Employment type: Full-Time
About ImagineArt
We're redefining how the world creates and designs.
ImagineArt is one of the fastest-growing GenAI companies in the world. We've scaled faster than most funded startups, with zero outside funding.
$35M+ ARR crossed this year
100M+ social impressions
Built and shipped our own image generation model, now ranked #3 globally for photo realism
No funding. No shortcuts. Just a sharp, driven team building one of the strongest GenAI products in the world, and we're just getting started.
Almost all of that growth has come from people finding us and subscribing on the web. We are now hiring someone to own that engine properly.
About the Role
We're hiring a Performance Marketing Manager to own paid acquisition for our web product.
This is a web-first role. You will own the funnel from ad impression to paid subscription, across Meta, TikTok and Google, with real budget behind it from day one. ImagineArt is a consumer subscription product, so the numbers that matter to you are CAC, payback window and trial to paid conversion, not lead volume or MQLs.
The honest constraint in this role is creative. In consumer AI, paid social rewards volume and iteration speed more than clever targeting, and you will be shipping a lot of creative against a product that generates images and video. That is an unusual advantage and we want someone who will actually use it.
What You'll Do
Own paid acquisition on the web
Own strategy and daily execution across Meta, TikTok and Google
Manage budget at real scale, with responsibility for CAC and payback targets
Build and scale web to web and web to app funnels, including paywall and checkout testing
Make the funnel convert
Run structured CRO on landing pages, paywalls, pricing and onboarding
Own trial to paid conversion alongside product and growth
Build the measurement setup you need, from attribution through to incrementality testing
Ship creative at volume
Work with designers, editors and creators to keep a constant flow of new ad concepts
Build a testing cadence where losing creative is killed fast and winners are scaled
Use ImagineArt itself, and AI tooling generally, to compress the time from idea to live ad
Own the numbers
Report on spend, CAC, payback, LTV and contribution margin honestly, including what is not working
Forecast what more budget would actually buy
Decide where the next dollar goes
What We're Looking For
Required
You have personally managed $1M+ USD in paid media. Not an agency aggregate across many clients, not a team total. Budget you owned.
Direct experience with consumer subscription economics: CAC, payback window, trial to paid
Hands-on ownership of Meta, TikTok or Google at meaningful daily spend
Web funnel experience. You have built and optimised web checkout or paywall flows, not only app store installs.
You can show your own numbers and explain what you would do differently
Nice to have
Experience in consumer AI, creative tools, or another category where creative volume is the bottleneck
AI tooling already inside your own workflow, not just as a product you market
Experience scaling in more than one market or language
Comfort working across time zones with a distributed team
Not a fit if
Your experience is mainly B2B lead generation or brand marketing
Your spend figure is an agency total rather than budget you owned
You need a large existing team and established processes to be effective
How We'll Assess You
We will ask you one question early, so you may as well know it now: what is the largest monthly budget you personally owned, on a single account, and what was the payback window. Bring real numbers. We would much rather hear about a channel that stopped working and what you did about it than a highlight reel.
Why Join
Profitable, no outside funding, so the growth is real and so is the budget
A product that makes the creative your ads depend on
Direct access to founders and genuine ownership of the number
Full-time, and we are flexible on location for the right person
Personally managed $1M+ in paid media; hands-on Meta, TikTok, or Google acquisition; consumer subscription economics; web checkout or paywall optimization; ability to analyze and explain performance metrics.
Key Responsibilities
- owning acquisition
- optimizing funnels
- reporting metrics
Skills & Tools
Meta, TikTok, Google
Job Details
- Category: Marketing
- Seniority: Senior Level
- Commitment: Full Time
- Workplace: Remote — China
- Languages: English
About ImagineArt
A profitable generative AI company developing image and video creation products. — Industry: Information Technology