Performance Marketing Lead

KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, real-world labs.
Trusted by over 1.5 million users worldwide and ranked #4 on the Straits Times’ list of fastest growing companies in 2024, KodeKloud champions a remote-first workforce, allowing team members to work from anywhere. We are passionate about creating a culture of learning, collaboration, and growth.

Role Overview
We’re hiring a Senior Performance Marketing Lead to own KodeKloud’s paid growth end to end, from strategy and budget allocation to P&L across Google, Meta, and experimental channels. This is a high-ownership role for someone who can architect paid from the ground up and hold the line on ROAS while scaling spend efficiently.

Responsibilities

• Own end-to-end paid strategy, budget allocation, and P&L across Google, Meta, and experimental channels such as Reddit and X, with accountability for a stabilized 3 to 4x ROAS.
• Rebuild the paid account architecture from scratch, including logical campaign structuring, audience segmentation, and clear separation of awareness versus mid-funnel conversion campaigns.
• Lead the agency-to-in-house transition, taking over the current agency’s scope and building internal processes, playbooks, and reporting from the ground up.
• Set and monitor the core metrics, including ROAS, CAC, paid sign-ups, and mid-funnel conversion, and report forecasts and results to leadership on a regular cadence.
• Run structured experimentation on new channels, audiences, and formats, cutting what doesn’t hit the ROAS bar and scaling what does.
• Partner with content, design, product, and lifecycle teams to align paid campaigns with launches, offers, and the broader funnel.
• Own landing page and conversion strategy for paid traffic, working with design and web to lift conversion rates and reduce CAC.
• Own the paid creative testing loop, systematically experimenting with hooks, formats, visuals, and messaging angles, then scaling the variations that lift ROAS and retiring fatigued ones.
• Partner with design and content to keep a steady pipeline of fresh ad creative, using performance data to guide each new round of concepts and iterations.
• Manage budget pacing across channels, forecasting spend and reallocating toward the highest-performing campaigns.

What Success Looks Like

• Paid channels deliver a stabilized 3 to 4x ROAS with predictable, efficient CAC.
• The paid function is fully in-house, with clear processes, playbooks, and reporting owned by the team.
• Budget is consistently allocated toward the highest-performing channels, campaigns, and formats.
• New channels and experiments are tested rigorously, with winners scaled and underperformers cut quickly.
• Leadership has clear, reliable visibility into paid forecasts, spend, and results.

Requirements

• 6+ years in performance or paid marketing, with hands-on ownership of Google and Meta at scale, and ideally experience with experimental channels like Reddit and X.
• Proven track record of hitting and stabilizing ROAS and CAC targets while managing significant paid budgets with direct P&L accountability.
• Deep expertise in account architecture, audience segmentation, and full-funnel campaign design across awareness and conversion.
• Strong analytical skills across forecasting, attribution, budget pacing, and reporting to leadership.
• Comfort partnering with creative, content, and product teams to turn briefs into high-performing campaigns.
• Experience marketing to engineers, DevOps, Cloud, or AI practitioners, or to technical or SaaS audiences, is a strong plus.

Benefits

• 100% remote culture – work from anywhere, anytime.
• Be part of a mission-driven company helping millions upskill in DevOps, Cloud, and AI through hands-on learning.
• Opportunity to shape the voice of a fast-growing global brand.
• Collaborative, fast-paced, and creative work environment.

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