Performance Marketing Copywriter, Direct Mail & Digital
Remote, US
$53,000-70,000 plus bonus plus benefits
For more information on benefits and what we offer please visit us at
https://www.exlservice.com/us-careers-and-benefits
The posted range is the hiring range for this role — a subset of the broader
range available to employees over time — and reflects base salary across our
national hiring scale. Final offers are based on several factors, including the
candidate's skills and experience, internal pay equity, work location, market
conditions for the role, and the specific scope and responsibilities of the
position. The top of the range is reserved for candidates who notably exceed the
requirements; the lower end applies to those with less experience or fewer
preferred qualifications. For positions based in higher-cost zones (e.g.,
California, New York, New Jersey), actual compensation may exceed the posted
range; your recruiter will share specifics during the process.
Position Summary
We are seeking a talented and results-oriented, experienced Copywriter to
support the development of integrated marketing campaigns across direct mail and
digital channels for financial services, banking, lending, and insurance
clients.
This role is responsible for creating compelling, customer-centric messaging
that drives engagement, acquisition, retention, and loyalty while supporting
business objectives and regulatory requirements. The ideal candidate blends
strong writing skills with strategic thinking, customer insight, and performance
marketing expertise to craft effective communications across multiple channels
and customer journeys.
The successful candidate will be highly proficient in the compliant use of
AI-powered tools and workflows to accelerate content development, improve
creative effectiveness, enhance personalization, and increase operational
efficiency while maintaining quality, compliance, and brand standards.
RESPONSIBILITIES
Key Responsibilities Copy Development & Campaign Execution
Write persuasive direct response copy for direct mail campaigns including
letters, postcards, self-mailers, statement inserts, acquisition kits, and
customer communications.
Develop digital content for email campaigns, landing pages, websites, display
advertising, paid social, online video, and customer lifecycle
communications.
Translate creative briefs, audience insights, business objectives, and
compliance requirements into effective customer-facing messaging.
Create messaging frameworks, campaign concepts, headlines, offers,
calls-to-action, and content variations.
Ensure message consistency and alignment across all customer touchpoints and
channels.
Strategic & Cross-Functional Collaboration
Partner closely with Creative Directors, Designers, Strategists, Analytics
teams, Account teams, and Production specialists.
Participate in campaign planning, brainstorming, and concept development
sessions.
Leverage audience insights, testing results, and campaign performance data to
refine messaging strategies.
Present creative concepts and messaging recommendations to internal
stakeholders and clients.
Incorporate stakeholder feedback while preserving messaging effectiveness and
campaign objectives.
Performance Marketing & Optimization
Apply direct response principles to maximize response rates, conversions,
engagement, and customer value.
Develop messaging variants to support A/B testing, personalization,
segmentation, and campaign optimization.
Analyze creative performance data and customer behavior insights to
continuously improve messaging effectiveness.
Interpret campaign test results and distinguish among creative, messaging,
offer, format, and audience variables when developing recommendations.
Support integrated customer journeys that span direct mail, email, web, and
digital marketing channels.
AI-Powered Content Development
Utilize AI-powered platforms and tools to support research, ideation, copy
development, content refinement, personalization, and campaign optimization.
Leverage AI responsibly to improve speed-to-market, content quality, testing
efficiency, and creative scalability.
Develop effective prompts and workflows that enhance productivity while
maintaining strategic judgment and human oversight.
Evaluate emerging AI technologies and identify opportunities to improve
creative development processes.
Ensure all AI-assisted content adheres to legal, compliance, privacy, and
intellectual property requirements.
Partner with leadership to promote responsible and effective AI adoption
across creative workflows.
Compliance & Industry Expertise
Develop content within regulatory requirements applicable to financial
services, banking, lending, insurance, and other regulated industries.
Ensure required disclosures, legal language, offers, and customer
communications are accurate and compliant.
Collaborate with compliance, legal, and client stakeholders throughout the
review process.
Manage multiple content versions, disclosures, legal feedback, and
regulated-industry revision cycles with accuracy and consistency.
Stay current on industry trends, customer behavior, regulatory updates, and
competitive marketing practices.
QUALIFICATIONS
Qualifications Required
Bachelor's degree in Marketing, Communications, Journalism, English,
Advertising, or related field.
3 to 5 years of professional copywriting experience, with demonstrated
ownership of direct response campaigns, within an agency, financial services
organization, insurance company, marketing organization, or integrated
creative team.
Strong direct response copywriting experience across direct mail and digital
marketing channels.
Strong portfolio showcasing complete direct response campaigns across direct
mail and digital channels, including letters, offers, calls to action, and
test variations.
Exceptional writing, editing, proofreading, and storytelling skills.
Strong understanding of customer acquisition, retention, and lifecycle
marketing.
Experience collaborating within cross-functional creative and marketing
teams.
Demonstrated proficiency utilizing AI-powered tools to improve content
development speed, creative quality, workflow efficiency, and campaign
results.
Ability to manage multiple projects while meeting deadlines in a fast-paced
environment.
Preferred Qualifications
Experience supporting insurance, banking, lending, fintech, wealth
management, healthcare, or other regulated industries.
Experience writing for direct response marketing programs.
Experience developing email marketing, website, landing page, paid media, and
direct mail content.
Proficiency with AI platforms such as Microsoft Copilot, ChatGPT, Adobe
Firefly, Gemini, or similar content-generation and creative-assistance tools.
Experience applying AI to content testing, personalization, optimization, and
campaign development.
Understanding of AI governance, prompt engineering, intellectual property
considerations, and responsible AI practices.
Familiarity with customer journey mapping and performance marketing
methodologies.
Success Measures
Delivers compelling, high-performing messaging across direct mail and digital
channels.
Produces accurate, compliant content with minimal revision cycles.
Demonstrates strong business understanding and customer-focused storytelling.
Consistently applies AI tools to improve efficiency, productivity, and
creative outcomes without compromising quality or compliance.
Contributes innovative ideas that enhance campaign performance, customer
engagement, and marketing effectiveness.
Builds trusted partnerships across creative, analytics, production, account,
and client teams.